I was speaking with Zerafina Zara, one of the performance coaches for Mushroom Records recently about the music industry. There is a constant message that applies to your business that you need to know.
No matter how good you are, it doesn’t matter a damn if you don’t have an audience.
So many people work on their skill set, their techniques, their song writing, their creative process, their new development, but if you don’t have an audience, you will starve.
Apparently some performers get to the point where they think getting an audience is “beneath them”. From first hand experience, there are plenty of business people who are not focussed on getting an audience, or as I like to call it, SALES.
We have all seen products and services that are not that good but they have a huge following and significant sales. Maybe it is your competitor and you even have a better product or service than they do. But they have clearly focussed on their marketing and sales processes. This is because they know the value of an audience.
So do you have an audience? What will you do this week to increase your audience rather than work on your product or service?