When it comes to exhibiting at Trade Shows, Expos and even a simple market, it is so easy to spend and even waste money. They are not cheap and everything you need seems to “cost extra”.
Over the last week I have run a couple of webinars on how to Get More from your next Expo. The question was raised, is it still worthwhile to exhibit? To me the answer is always “Yes, if you do it properly”.
Exhibiting has one of the lowest cost per leads/cost per sales figures of any form of marketing. It is a way to get great exposure to your target market and let them get hands on with your products, expertise and brand. What is even better is most people do not exhibit well. So with only a minor bit of extra effort you can stand out from the rest.
This doesn’t mean you need to spend thousands of dollars on a stand. Some of the best stands are the simplest. A few small changes in how you operate can actually double your return on investment at the show. Here are a few things you can do:
- Market your stand before the show
- Smile on the stand (most people don’t)
- Stand at the stand – NEVER SIT DOWN (unless it is with a customer)
- Turn your phone off
- Followup with your prospects
- Set up a Lead Management System
- Have fun!
As you can see these things are not rocket science. But the difference it makes can be significant. If you want to find out more, join me on the next webinar where we discuss things in far more detail.
The next webinar on how to Get More from your Next Expo will be held at 11am AEST on Thursday 29 September. To register click here https://www3.gotomeeting.com/