I had the great joy of working at a client’s three-day conference and trade show last week as Master MC and Exhibition Host.
It was a huge success on so many levels. But still…
It is a personal bugbear of mine that companies pay large money to sponsor an event or exhibit an event and they get the wrong people on the stands.
While this was a great show, so many of the exhibitors were not really there. They were on their phone, on their laptop, chatting to colleagues, doing anything but being present and focussing on the delegates – THEIR TARGET MARKET!
It is really simple, don’t take your phone to the stand. If you need to be near your phone all day you are the wrong person to be there so get someone else. Use the conference as a marketing tool by creating a special out of office message.
Leave a phone message that states; “Hi you have called YOUR NAME. I can’t take your call because I am hosting a stand at the XYZ Conference. Come and see me at stand 123 or leave a detailed message and I will get back to you once the show closes for the day.”
Do what it takes to focus on your target market – the whole reason you are there!
What about you?
Whether it is on a trade show floor, chatting with friends or meeting with colleagues, are you really there?