Archive For: Exhibiting

Grabbing Attention

I was at the Integrate Trade Show in Melbourne this week. A show all about Audio Visual for conferences, corporates and large areas.

So many exhibitors had spend huge money on their stands showing off their latest and greatest technology.

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Take Me Home

One of the key things you need to know as a speaker (or as a budding rock star) is that the audience want to take you home. 

They may have only heard you for an hour or two but there

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Are You in Their Shoes?

Hosting conferences means that regularly I get exposed to some great ideas from the sponsors.

Yes, it is true that I run the Exhibiting and Sponsorship Institute, but the first thing you need to know about sponsoring and exhibiting is

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Have You Got A Secret?

This is Ron Gottlieb.

He is the CEO of Ricky Richards, a manufacturer and wholesaler of industrial and commercial textiles and they are the platinum sponsor of the SpecTex 2015 trade show.

Also, he has a secret.

Ricky Richards

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Freedom (At Last)

Saturday night I had the great joy of hosting a Trade Show and Gala Dinner for one of my fabulous clients.

Like most Gala Dinners, there were awards, formalities and speeches. Once that had happened, it was time to relax

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Are You Really There?

Registration Desk

I had the great joy of working at a client’s three-day conference and trade show last week as Master MC and Exhibition Host.

It was a huge success on so many levels. But still…

It is a personal bugbear of

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It’s (not) Hard to Be Humble

With the rise of the celebrity culture (both in business and in popular culture) it seems some celebrities struggle to remain humble and in the process disengage with their followers.

In fact, you would think that many of them subscribe

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Who Is It About?


Too often people in business get this question wrong, particularly in the Exhibiting industry.

The answer is, it is NOT about you – it is ALL about them.

Let’s be incredibly honest, no one really cares about what you do. …

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Where Do You Get Them?

Let me be blatantly obvious. I am promoting a 30 minute webinar I am running this Friday on Successful Sponsorship Management. You probably got that from the last edition.

I will be covering Where to get sponsors, How to get …

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Want Someone Else to Pay For It?

Running events is expensive. Whether it is a small event for 30 people or a huge conference for 600, costs seem to escalate with every little thing you do.

Why not get someone else to pay for it?

There are …

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