Archive For: Marketing

Grabbing Attention

I was at the Integrate Trade Show in Melbourne this week. A show all about Audio Visual for conferences, corporates and large areas.

So many exhibitors had spend huge money on their stands showing off their latest and greatest technology.

Read more →

 

Most Important Sale

 

All the sales trainers I have ever had the good fortune to learn under have constantly said that the most important sale is the first sale, and the first sale is always to yourself!

If you don’t

Read more →

 

You Are Not Alone

referral marketing

Image: ShutterStock

Trying to achieve your goals and get the results you are after can be draining.

So often you feel like you are alone. It feels like it is you chipping away at a mountain of granite, hoping to

Read more →

 

Do You See the Full Picture?

Gutters roof
Image: ShutterStock

A few years ago, we had the gutters replaced on our house. They came, measured the existing gutters, quoted for new ones and then we had the job done.

I have been cursing them ever since.

What they

Read more →

 

Summer Wonderland

Last week I was lucky enough to give away a holiday for two people, including tickets to the Super Bowl in Houston, worth over $20,000. It was all part of Air New Zealand’s new launch of Dave, the Frequent Flyer

Read more →

 

Stop Wasting Money

2016-08-31 flyers

So many businesses are haemorrhaging money and they don’t even know it. One of the key places they waste money is in their advertising. 

Each week businesses spend thousands on letterbox drops, local paper advertising, posters and even local sport

Read more →

 

It’s Not About You

I was at a funeral recently and it was sad. It was sad that my friends husband had died and even sadder that the priest shifted the attention off the man who had died and on to himself.

I have

Read more →

 

How Much?

I have just taken on another mentoring client.

They are a leader in their industry, have a significant presence in the market and are excellent at what they do but they charge only about 30% of the average industry price

Read more →

 

Grand Opening

GMS COver Small

WOO HOO!!

I am so excited that after some serious procrastinating, some hard work, bursts of inspiration, serious doubts, more procrastinating, more work, home made design, a lot of interviewing, a stack of support, the kindness of friends and some

Read more →

 

Take Me Home

One of the key things you need to know as a speaker (or as a budding rock star) is that the audience want to take you home. 

They may have only heard you for an hour or two but there

Read more →

 

Respect Your Brand

I am a Star Wars fan.

I was 9 when the first film came out. The first three films were great, the second three  – not so much.

When I heard Disney bought Lucasfilm I was concerned. Disney are known

Read more →