Archive For: Marketing

A Celebration

Wow! What a big weekend.

I was part host, part facilitator and part attendee at the National Speakers Association of Australia annual convention in Canberra.

The most important part of the weekend for me was when I received my Certified

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To Serve or Delight?

I have had many a discussion with my mentor group on whether we should aim for Customer Service or Customer Delight. Million Dollar Relationships expert Danielle Storey defines Customer Delight as “Providing the customer service experience that was expected, plus

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It’s A Success

My apologies for the delay in this weeks motivator. You see, I didn’t work yesterday as I was busy celebrating seven magnificent years of marriage with my gorgeous wife.

Success comes in many forms and another year of happy marriage …

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Your Melbourne Cup Runneth Over

Your Melbourne Cup Runneth Over

Your Melbourne Cup 2014

Your Melbourne Cup

It is the Monday before Melbourne Cup.

For many, the excitement is building about the “race that stops a nation”.

The trainers have been working hard to get the horses ready. The …

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015 Danielle Storey – The Cartridge Family

Danielle Storey is one of the founders of The Cartridge Family. (To be completely open, she is also my business partner in the Exhibiting and Sponsorship Institute).

The Cartridge Family is a multimillion dollar business selling low margin, high turnover …

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Legal or Illegal Music?

2014-09-03 08.49.52

I had an interesting discussion with an National Speakers Association member recently regarding music in presentations and recordings.

As someone who uses a lot of music in hosting conferences, during presentations and on recorded product I have delved into this …

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Where Do You Get Them?

Let me be blatantly obvious. I am promoting a 30 minute webinar I am running this Friday on Successful Sponsorship Management. You probably got that from the last edition.

I will be covering Where to get sponsors, How to get …

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Want Someone Else to Pay For It?

Running events is expensive. Whether it is a small event for 30 people or a huge conference for 600, costs seem to escalate with every little thing you do.

Why not get someone else to pay for it?

There are …

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Grease is the Word (in Marketing)

Wifey (her official title and one that she loves and fully endorses so no more emails on this please) and I took our niece to see Grease for her birthday. It was a fun night and many of us chose …

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Is Your Name Up In Lights?

I get asked a lot of questions about Signage and Marketing, particularly in relation to exhibiting and sponsoring events.

I am a fan of signage that is simple, easy to read and has a easy call to action. It HAS …

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Happy Valentines Day

Happy Valentines Day

OK so I am a little early. My theory is that it is never too early to feel the love!

While some may describe the day as a celebration that florists, greeting card companies and chocolate companies …

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TEDx Presentation Tips

At the recent TEDxMelbourne event, I had a chat with the convenor and production manager about what it was that made a TED or TEDx presentation really stand out. We came up with a list of a few different things.

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Sell What They Want Not What You Have

Sell What They Want Not What You Have

Mandarin LabelIn Australia, the big two supermarket chains are good at what they do. They are good at selling stuff with maximum margin.
They have also made an art form of selling what

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