Archive For: Marketing

Sell What They Want Not What You Have

Sell What They Want Not What You Have

Mandarin LabelIn Australia, the big two supermarket chains are good at what they do. They are good at selling stuff with maximum margin.
They have also made an art form of selling what

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Power Up Your Property

Power Up Your Property

As you may know, I am a big fan of property investment. Wifey and I have been fortunate enough to purchase several properties over the years and continue to grown our financial nest egg.

One of

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How’s Your Strategy?

How’s Your Strategy?

StrategyToday I am off to consult with an Exhibiting client to help them Get More from their next expo. The key focus for me will be their Strategy. Too often people approach exhibiting without a decent strategy.

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Lessons from the Prime Minister

Lessons from the Prime Minister

PM Letter

I must be important because the Prime Minister of Australia has sent me a personal email!

But here’s the thing. I don’t remember giving him my email address.

When I look closer at the email, …

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Why Survive when you can Thrive?

Why Survive When You Can Thrive?

Speaking with some of my clients and associates it seems there is a bit of fear in the market place.

There is fear about:

  • The election and which way it will go
  • What the

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What Haven’t You Said?

What Haven’t You Said?

I had misinterpreted a clients email. You know when you put meaning in an email that isn’t there? So I didn’t get in touch.

… time passed …

Now whenever I thought of the client I …

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Who Is Your Signage For?

Who Is Your Signage For?

A client asked me to have a look at their banner designs for an upcoming trade show. They were nice looking designs but they were nothing special. Too often we forget that our banners and

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Have You Got A Card?

Have You Got A Card?

My CardI was at a friends birthday party on the weekend. It was a fantastic event and I was sitting with some people I had never met before.
Now as usual, we started talking about what

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How Are Your Basics?

HOW ARE YOUR BASICS?

Lush

On Friday, I visited the Better Homes and Gardens Show with my exhibiting business partner, Danielle Storey to work with one of our exhibiting clients. There were loads of exhibitors all trying their best to get

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Taking Risks When Exhibiting

Many exhibitors take significant risks when they exhibit. In this short video, I list three thinkgs you need to do to maximise the return on those risks and really make them pay off.

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How Do You Move?

Moving Trolley
I learnt a long time ago that you never move FROM a place, you move TO a place.

What I mean by that is that when you move always consider what you need in the new place. Too many people

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