Archive For: Marketing

Tips for a Successful Event

I shot a quick video recently on the key tips for a successful event. If you are an Event Planner, Event Professional, PCO (Professional Conference Organiser) or even if you run events in your company, you will find these tips

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Why Are You Paying For It?

Let me pay
Why Are You Paying For It?

Many business run different events. They could be internal team building, internal state of the nation, external marketing events or simply a client get together with some valuable information presented. My question for you

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How Good Is Your Call To Action?

Signage
I spoke to a school group this morning. On the way there I saw a delivery van covered with signage on their products. There was lots of colour and pictures but the sign that stood out was words saying 

“Book

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Want More Sales?

Rego Desk
Want More Sales?
There seems to be so many people out there spruiking the short cuts to more customers and more sales. Let me be honest with you, there is no short cut!

The best way to increase your

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Are You Flexible?

OMG! Can you believe it? I stuffed up. 

I live in Melbourne and didn’t realise that I had scheduled my How to Create and Deliver a Great Introduction webinar smack bang in the middle of Melbourne Cup Day. Naturally I

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What About Me?

Warwick MC

One of my personal bug bears is when an MC says, “And now for a person who needs no introduction…” and then spends five minutes introducing them! Most of us have been to meetings or networking functions where people are

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Are You Treating the Cause or the Symptom?

Too often people treat the Symptoms and not the Root Cause.

A case in point is the current issue with Alan Jones, the Australian shock jock who made some questionable comments about our Prime Minister and her father.
There is

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What’s Driving You?

Doh! I had to learn this AGAIN!

Too often I let my email and my phone drive me. I get into a reactive role of responding to whatever lands on my desk.
That is NOT how a successful business operates.…

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What’s the Best Marketing?


I was asked recently “What is the most cost-effective way of marketing our business?”

The short answer is to go back to your existing clients and say, “Hi, you loved the xxxx you bought. Just letting you know we also

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What Promotional Product Is Best?

One of the questions I get asked frequently by exhibitors is “What is the best promotional product to give away at Trade Shows?” Of course the answer is “It Depends.” Massive amounts of money are wasted on poorly thought out,

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Are You Listening?

Today’s Get More Goer comes to you from the gates of the Forbidden City in Beijing. Check out the 1 minute video for the full details.


Warwick In China


If you can’t access YouTube to see the video, then you know what it

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How is your Chinglish?

How is your Chinglish?
I am just off the plane from China. What an amazing place! It was a great conference and I had some fabulous experiences.
One of the things China is famous for is Chinglish. That is, writing

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How Do You Recover?

Rental
Customer service is important but don’t forget your service recovery skills either. Research shows that a customer who has a good experience will tell three to five people but a customer who has a bad experience will tell 11 people

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What makes a Good Call to Action?

What makes a Good Call to Action?

In my Local Area Marketing and Get More Face To Face Sales presentations, I talk about making it easy for the customer to buy. One element of this is a clear instruction on

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