Archive For: Marketing

How Do You Recover?

Rental
Customer service is important but don’t forget your service recovery skills either. Research shows that a customer who has a good experience will tell three to five people but a customer who has a bad experience will tell 11 people

Read more →

 

What makes a Good Call to Action?

What makes a Good Call to Action?

In my Local Area Marketing and Get More Face To Face Sales presentations, I talk about making it easy for the customer to buy. One element of this is a clear instruction on

Read more →

 

How Often Do You Touch Them?


PointHow Often Do You Touch Them?
Too often I see sales people, internet marketers, and people working the expo booth expecting the next person they talk to or who reads their stuff to instantly buy from them. The reality is

Read more →

 

Happy Birthday

I like birthdays. I figure every year that I have one is a good year and to be quite honest, as I get older I feel more comfortable with myself and my life. This week it is my 44th birthday.

Read more →

 

Did You Read The Signs?

Sign
At a recent webinar for Exhibitors, I stressed the point that your signage has to be simple, focussed on the visitor and it has to make it easy to be a customer. Wifey and I saw this sign at an

Read more →

 

What About the Little Guys?


In the last couple of weeks I have been on three different airline; Qantas, REX and Jetstar. The service I got varied with each one. More importantly, it varied against my expectation.

The first flight was Qantas. To make things

Read more →

 

Get More Business Success

Do you want more Business Success?
Would you like Increased Sales?
Could you use some low cost or no cost publicity?


Then you have come to the right place!

Most business owners start their business with a great idea, a

Read more →

 

Where Is It From?

Farmer Logo
In today’s competitive market, it is easy to lose track of where our supplies come from or even who our suppliers really are. For those of us who are suppliers, this can be scary. All of a sudden, everything is

Read more →

 

Top 10 Tips of a Successful Exhibitor


1. Set Goals

Too often people have no idea why they are exhibiting. They don’t know why they are on the stand, what the business is hoping to achieve or how “success” will be measured. You MUST know why you

Read more →

 

What Do You Want?

Party Tram


I was out for dinner with friends last week and we saw one of those rare beasts, a Party Tram!  You can tell it’s a Party Tram because that’s what the sign says on it. There is no confusion, it

Read more →

 

Are You Haemorrhaging Cash?

When it comes to exhibiting at Trade Shows, Expos and even a simple market, it is so easy to spend and even waste money.  They are not cheap and everything you need seems to “cost extra”.


Over the last week

Read more →

 

What Are You Doing?



In business there is always so much to do. 


You are either getting the sale, servicing the sale, supporting the sale or looking for the next sale. It seems the bigger your business grows, the more peripheral work needs to

Read more →

 

Putting the FUN into Fun Run

OK – It’s only 3 days away and I am already working on the mental side of the fun run.

Essentially that means telling people I must be mental to be doing it!!  But most people know I am joking, …

Read more →