Archive For: Marketing

Happy Birthday

I like birthdays. I figure every year that I have one is a good year and to be quite honest, as I get older I feel more comfortable with myself and my life. This week it is my 44th birthday.

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Did You Read The Signs?

Sign
At a recent webinar for Exhibitors, I stressed the point that your signage has to be simple, focussed on the visitor and it has to make it easy to be a customer. Wifey and I saw this sign at an

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What About the Little Guys?


In the last couple of weeks I have been on three different airline; Qantas, REX and Jetstar. The service I got varied with each one. More importantly, it varied against my expectation.

The first flight was Qantas. To make things

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Get More Business Success

Do you want more Business Success?
Would you like Increased Sales?
Could you use some low cost or no cost publicity?


Then you have come to the right place!

Most business owners start their business with a great idea, a

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Where Is It From?

Farmer Logo
In today’s competitive market, it is easy to lose track of where our supplies come from or even who our suppliers really are. For those of us who are suppliers, this can be scary. All of a sudden, everything is

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Top 10 Tips of a Successful Exhibitor


1. Set Goals

Too often people have no idea why they are exhibiting. They don’t know why they are on the stand, what the business is hoping to achieve or how “success” will be measured. You MUST know why you

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What Do You Want?

Party Tram


I was out for dinner with friends last week and we saw one of those rare beasts, a Party Tram!  You can tell it’s a Party Tram because that’s what the sign says on it. There is no confusion, it

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Are You Haemorrhaging Cash?

When it comes to exhibiting at Trade Shows, Expos and even a simple market, it is so easy to spend and even waste money.  They are not cheap and everything you need seems to “cost extra”.


Over the last week

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What Are You Doing?



In business there is always so much to do. 


You are either getting the sale, servicing the sale, supporting the sale or looking for the next sale. It seems the bigger your business grows, the more peripheral work needs to

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Putting the FUN into Fun Run

OK – It’s only 3 days away and I am already working on the mental side of the fun run.

Essentially that means telling people I must be mental to be doing it!!  But most people know I am joking, …

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Is It Really You?

Who Are You
Who are you? No I mean REALLY?

Too often we have masks we wear at work and then a different one for friends and then another for family and then another for our charity groups. After putting so many different

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Are You In The Wrong Spot?

Art Maths
A friend sent me some samples of the funny (and sad) responses students give on tests.  One of the the responses was this picture.

It made me laugh out loud. But then I looked closer.

The dimensions on the legs

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Come and Hear Me Speak!

I RARELY post commercial information but there are two events I am involved with that I really wanted to tell you about.
I won’t waffle on about each even, just keep it short and sweet.


The first one is a

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