Archive For: Marketing

BioGuard Connect

BioGuard Connect 
 
A big HELLO POSSUMS to all of my BioGuard friends.
 
I trust that after the conference you are all feeling relaxed, rejuvenated and are now fired up to make 2010/2011 your best year ever.  I suspect that there …

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Are You Insane?



Of late I have seen more insanity in the workplace that usual. Here are some samples of insanity I have been a witness to:

  • A friend of mine told me how one of her peers had her office door removed

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Five Observations Fresh From the Floor

I am fresh off the floor from the 2010 Pregnancy Babies and Children’s Expo and I have some valuable observations to share.  I spent three days working with exhibitors to help them Get More from their show experience and here

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Do you Do the Numbers?

Not just the simple “How much money did we make?”  I mean really do the numbers.

  • Do you consider the total costs? (not just booth cost but labour, pre show marketing, post show followup, accomodation etc)
  • Do you know how

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International Virtual Assistants Day

 

International Virtual Assistants Day 

 

Congratulations on being part of an amazing, borderless growth industry and thanks for being part of the OIVAC celebration.

As you know, one of the issues with the industry is that of isolation.  So here are …

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Would your Hard Drive survive?

At any show, it is hard to stand out above the crowd.  Thousands of people coming in the doors, hundreds of exhibitors, loads of press, blogging and tweeting, how can you bee seen???

Here is how ioSafe did it. 

  • They

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What is Most Important?




I have just come back from three days hosting an Expo/Trade Show. There was a great array of brands, products and services all displayed and promoted in different ways.  It struck me that the most important thing was most over

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Get More Sales



There is a very simple formula for sales:
More Connections = More Sales


But this doesn’t mean you have to go out and find a truck load of more connections yourself, sometimes you only need to work with you existing

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What Inspires your Booth?

In talking with many exhibitors, one of the things that comes up frequently as an issue is “How should my booth look?”

Now you don’t have to have a person bungy jumping through the floor or hanging from the cross

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Get your Blog Started!

I recently recorded several sessions for Broker News TV, a service for Mortgage Brokers.  While the information was targetted at brokers, it is just as relevant for all business.  Particularly for any one who exhibits.

Having a blog will

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What are you doing for 2010?

2010 is just around the corner. You know it will be here quicker than you expect (look how quick Christmas crept up on us!). So what are you doing for it?

From a Trade Show or Expo sense, what are

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Engage or Exit!

So many visitors to a Trade Show or Expo have on their mind “Engage or Exit”.

It’s not a conscious thought, but they know if you don’t pay them attention or at the very least acknowledge their presence, they are

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