Archive For: Marketing
Of late I have seen more insanity in the workplace that usual. Here are some samples of insanity I have been a witness to:
- A friend of mine told me how one of her peers had her office door removed
I am fresh off the floor from the 2010 Pregnancy Babies and Children’s Expo and I have some valuable observations to share. I spent three days working with exhibitors to help them Get More from their show experience and here …
Not just the simple “How much money did we make?” I mean really do the numbers.
- Do you consider the total costs? (not just booth cost but labour, pre show marketing, post show followup, accomodation etc)
- Do you know how
International Virtual Assistants Day
Congratulations on being part of an amazing, borderless growth industry and thanks for being part of the OIVAC celebration.
As you know, one of the issues with the industry is that of isolation. So here are …
At any show, it is hard to stand out above the crowd. Thousands of people coming in the doors, hundreds of exhibitors, loads of press, blogging and tweeting, how can you bee seen???
Here is how ioSafe did it.
I have just come back from three days hosting an Expo/Trade Show. There was a great array of brands, products and services all displayed and promoted in different ways. It struck me that the most important thing was most over …
There is a very simple formula for sales:
More Connections = More Sales
But this doesn’t mean you have to go out and find a truck load of more connections yourself, sometimes you only need to work with you existing …
In talking with many exhibitors, one of the things that comes up frequently as an issue is “How should my booth look?”
Now you don’t have to have a person bungy jumping through the floor or hanging from the cross …
People want to touch it!!
I am often asked whether it is worthwhile having “Hired Beauty” (what I call Booth Babes and Booth Blokes) on your stand.
This is what I think!
2010 is just around the corner. You know it will be here quicker than you expect (look how quick Christmas crept up on us!). So what are you doing for it?
From a Trade Show or Expo sense, what are …
So many visitors to a Trade Show or Expo have on their mind “Engage or Exit”.
It’s not a conscious thought, but they know if you don’t pay them attention or at the very least acknowledge their presence, they are …