Archive For: Marketing

People are Lovely!

Hi All

I find Marketing to be a delicate balance between telling people how damn good you are and humbly sharing the results you have been able to achieve.

In this vein, I wanted to share with you some lovely

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Avoid the Empty Aisle Syndrome

I was looking at my Twitter stream recently and saw some disturbing pictures from @TimboReid as he was visiting an Expo in Melbourne.  The scariest of which was this one:

Scary expo, huh?

Unfortunately exhibitors get into the habit of expecting the organiser

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Marketing via Humour

A friend just sent me this joke email
Instructions for a fun time on the interstate  

Step 1. Tie 3 balloons to your pickup truck…
Step 2. Drive like a bat out of a hell!
Step 3. Watch people

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BioGuard Connect

BioGuard Connect 
A big HELLO POSSUMS to all of my BioGuard friends.
I trust that after the conference you are all feeling relaxed, rejuvenated and are now fired up to make 2010/2011 your best year ever.  I suspect that there …

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Are You Insane?

Of late I have seen more insanity in the workplace that usual. Here are some samples of insanity I have been a witness to:

  • A friend of mine told me how one of her peers had her office door removed

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Five Observations Fresh From the Floor

I am fresh off the floor from the 2010 Pregnancy Babies and Children’s Expo and I have some valuable observations to share.  I spent three days working with exhibitors to help them Get More from their show experience and here

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Do you Do the Numbers?

Not just the simple “How much money did we make?”  I mean really do the numbers.

  • Do you consider the total costs? (not just booth cost but labour, pre show marketing, post show followup, accomodation etc)
  • Do you know how

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International Virtual Assistants Day


International Virtual Assistants Day 


Congratulations on being part of an amazing, borderless growth industry and thanks for being part of the OIVAC celebration.

As you know, one of the issues with the industry is that of isolation.  So here are …

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Would your Hard Drive survive?

At any show, it is hard to stand out above the crowd.  Thousands of people coming in the doors, hundreds of exhibitors, loads of press, blogging and tweeting, how can you bee seen???

Here is how ioSafe did it. 

  • They

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What is Most Important?

I have just come back from three days hosting an Expo/Trade Show. There was a great array of brands, products and services all displayed and promoted in different ways.  It struck me that the most important thing was most over

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Get More Sales

There is a very simple formula for sales:
More Connections = More Sales

But this doesn’t mean you have to go out and find a truck load of more connections yourself, sometimes you only need to work with you existing

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What Inspires your Booth?

In talking with many exhibitors, one of the things that comes up frequently as an issue is “How should my booth look?”

Now you don’t have to have a person bungy jumping through the floor or hanging from the cross

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Get your Blog Started!

I recently recorded several sessions for Broker News TV, a service for Mortgage Brokers.  While the information was targetted at brokers, it is just as relevant for all business.  Particularly for any one who exhibits.

Having a blog will

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