Archive For: Sales

Stop Wasting Money

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So many businesses are haemorrhaging money and they don’t even know it. One of the key places they waste money is in their advertising. 

Each week businesses spend thousands on letterbox drops, local paper advertising, posters and even local sport

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It’s Not About You

I was at a funeral recently and it was sad. It was sad that my friends husband had died and even sadder that the priest shifted the attention off the man who had died and on to himself.

I have

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How Much?

I have just taken on another mentoring client.

They are a leader in their industry, have a significant presence in the market and are excellent at what they do but they charge only about 30% of the average industry price

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Grand Opening

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WOO HOO!!

I am so excited that after some serious procrastinating, some hard work, bursts of inspiration, serious doubts, more procrastinating, more work, home made design, a lot of interviewing, a stack of support, the kindness of friends and some

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Stop Lying to Your Customer

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Recently my mum got a new car. The Nissan Qashqai (pronounced Cash Ky or Cash Cow as we refer to it). She loves it. It has all the bells and whistles, lots of get up and go and is really

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Take Me Home

One of the key things you need to know as a speaker (or as a budding rock star) is that the audience want to take you home. 

They may have only heard you for an hour or two but there

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Respect Your Brand

I am a Star Wars fan.

I was 9 when the first film came out. The first three films were great, the second three  – not so much.

When I heard Disney bought Lucasfilm I was concerned. Disney are known

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Are You in Their Shoes?

Hosting conferences means that regularly I get exposed to some great ideas from the sponsors.

Yes, it is true that I run the Exhibiting and Sponsorship Institute, but the first thing you need to know about sponsoring and exhibiting is

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Have You Got A Secret?

This is Ron Gottlieb.

He is the CEO of Ricky Richards, a manufacturer and wholesaler of industrial and commercial textiles and they are the platinum sponsor of the SpecTex 2015 trade show.

Also, he has a secret.

Ricky Richards

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Got Barriers?

My gorgeous wife and I took some friends out to dinner on Saturday night to celebrate a big success they had. It was one of the nicer places in the area and priced to match – it was a great

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