Archive For: Sales
A friend just sent me this joke email
Instructions for a fun time on the interstate …
Step 2. Drive like a bat out of a hell!
Step 3. Watch people …
Of late I have seen more insanity in the workplace that usual. Here are some samples of insanity I have been a witness to:
- A friend of mine told me how one of her peers had her office door removed
Not just the simple “How much money did we make?” I mean really do the numbers.
- Do you consider the total costs? (not just booth cost but labour, pre show marketing, post show followup, accomodation etc)
- Do you know how
There is a very simple formula for sales:
More Connections = More Sales
But this doesn’t mean you have to go out and find a truck load of more connections yourself, sometimes you only need to work with you existing …
In talking with many exhibitors, one of the things that comes up frequently as an issue is “How should my booth look?”
Now you don’t have to have a person bungy jumping through the floor or hanging from the cross …
People want to touch it!!
I am often asked whether it is worthwhile having “Hired Beauty” (what I call Booth Babes and Booth Blokes) on your stand.
This is what I think!
One of the things that annoys me, but more importantly, costs exhibitors money, is sitting in your stand.
Let me explain.
If you were an exhibitor at a Trade Show or Expo, you would have paid thousands of dollars for …
I was at an Expo recently and saw some Vultures. I strongly encourage you to NOT be a Trade Show or Expo Vulture. Watch the video and see what I mean!
So what about you? Are you a Vulture? What …
To me, trade shows are just like speed dating. Let me explain.
Normal shopping or purchasing is not focussed. You may be there to buy what you want or you may be hanging around the shopping centre with friends. Maybe …