Archive For: Sales

How are your Speed Dating Skills?

To me, trade shows are just like speed dating. Let me explain.

Normal shopping or purchasing is not focussed. You may be there to buy what you want or you may be hanging around the shopping centre with friends. Maybe

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Back to Booth Basics

I am never surprised at how un-common common sense is. Nowhere is this more obvious than in the business arena.

I was just working with one of my Trade Show clients who was getting ready for next weekends Mind, Body

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The Bane of Booth Babes

You have seen them at nearly every trade show you go to. Attractive women (and men) handing out brochures. If you start asking them some questions about the product or service, they almost deflate in front of you! I have

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What is Success?

As with all things in life, you cannot measure what you cannot define.

Famously, Ralph Waldo Emerson had this to say about success:

To laugh often and much;
To win the respect of intelligent people and the affection of children;

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