I was at the Integrate Trade Show in Melbourne this week. A show all about Audio Visual for conferences, corporates and large areas.
So many exhibitors had spend huge money on their stands showing off their latest and greatest technology. Some of the big brands built two story exhibitions with screens and logos everywhere.
It was a huge waste of money.
These same brands looked like they spent very little money on creating an atmosphere for the visitor or training their staff on how to approach and interact with the visitors.
Create LED had a different approach.
They had a much smaller presence. A simple black cloth background. A different display using one unique product, their Air Magic Box and staff who smiled, engaged with people who walked past and created a pleasant experience.
Their return on investment would have been significantly greater than that of the big name, multi-storied booth exhibitors. Mainly because they focussed on what counts, the Visitor and not themselves.
Grabbing the attention of a visitor is not all about you. It is mainly about the visitor. What is something new and unusual for them that will get their attention and start a conversation about their interests and needs?
This works not only at trade shows, but also in one on one conversations at networking events, presenting at conferences or your traditional marketing pieces.
How do you get their attention?