I have just taken on another mentoring client.
They are a leader in their industry, have a significant presence in the market and are excellent at what they do but they charge only about 30% of the average industry price for some of their services.
Naturally one of the first things we will be doing is raising their prices.
To do this we will have to have some serious conversations, but not with their customers. It is all about what THEY think they are worth.
Your price does not reflect what your market thinks you are worth but what YOU think you are worth. You then need to go to market and position the value.
So for what you do, how much are you worth?