How Often Do You Touch Them?
Too often I see sales people, internet marketers, and people working the expo booth expecting the next person they talk to or who reads their stuff to instantly buy from them. The reality is it probably won’t happen.
I believe you need to touch people several times before they become a prospect or become more interested in what you have to offer. By the way, I am using the term “Touch” as in connect with them on some level. I am a huge fan of client and prospect Touch Points. The more quality touch points you have, the more likely they are to engage you or retain you as a supplier.
For example, I spoke at a conference recently. There were a few people in the audience who had seen me speak before, they also had received my Get More Goer on a regular basis. So it was no surprise to me that at the end of the session when I was offering my new Get More Business Success 12 CD Pack, it was the attendees who I had previously “Touched” who purchased it.
With the many Touch Points, you are allowing the prospect to Know You, Like You and then Trust You. So what can you do to provide quality Touch Points and when it comes to your clients and prospects, how often do you touch them?
PS Want to learn some more tips for Exhibiting and increase your Exhibiting ROI? Join Danielle Storey and Me on our next Exhibit Like A Pro Webinar.
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