I don’t mean that in the brown and wooden stick kind of way, I mean do you stick to it? Do you commit to a strategy and give it every chance to succeed? Or at the first (or maybe second) sign that it is struggling do you stop working on it?
Don’t get me wrong, sometimes we try things and they don’t work. It makes sense to change the strategy or approach but too often people don’t give it enough of a change. Imagine if we did that in all aspects of life.
Maybe your parents were trying to get you to walk and after three times you kept falling over so much that they said, “They will never walk, it’s crawling for them!” Think of how much that would hold you back! My friend’s mother (now in her 90’s) had a mild accident on her fourth driving lesson when she was 20 and then decided she couldn’t drive and never did again. I still struggle with that.
So what is your strategy and as part of it, when are the check points and how will you know when to change strategy? This is particularly relevant when exhibiting at shows. In a previous business, my partner and I decided that we should exhibit our $900 product in the exhibitions at the International Coaching Federation (ICF) conferences globally. We knew that the first one would not cover costs. Two airfares, accommodation let alone exhibiting costs were significant.
A couple of shows with no sales was tough but we stuck to the strategy. After three years (nine shows) it started to pay off financially, but the payoff in reputation and awareness happened far sooner and was more strategic. My partner went on to be Australasian President of the ICF as developing a significant database of prospects for future work for us.
So what is your strategy? Where is the payoff? How will you measure your success or lack thereof? Most importantly, how sticky are you?
PS If you are in Melbourne next Tuesday 26th, come and visit me at the Meetings Mart Expo at Crown Promenade. I will be giving away copies of my new CD 7 Secrets of Successful Sessions as well as creating solutions for business wanting to Get More from their next Conference or Training Session. Come as a guest of the Get More Guy and you even get free parking!
Image: Oaklara Nutgrabber