You may be aware that Adele is touring Australia and performing to sellout stadiums of over 60,000 people. Tickets sold out super quick and many have been left wanting (even with ticket prices from $200 and up).
But some people have been innovative and got to see and hear the concert for a lot less.
A friend of mine in Perth used the natural acoustics of the Perth Arena and the fact that he lives near it to simply sit on his back veranda with a pleasant beverage and enjoy the concert without having to pay a thing.
My favourite story (and one that makes me think, “Why didn’t I do that?”) is one of my gorgeous wife’s friends took their daughter to a hotel complex right next to Etihad Stadium in Melbourne. They paid $99 for the nights accomodation and could then sit on the pool deck, see the huge Adele monitor down inside the arena as well as hear every song, every Adele comment and every joyous moment of the concert.
Innovation does not have to be complicated. Innovation can simply be taking advantage of existing conditions.
Innovation is far from dead in this country. It does not take massive resources, you don’t have to be a huge company, it can be simple things you do daily.
So how do you show that innovation is alive and well?