One of the issues in dealing with our clients is that they forget about us.
It seems crazy doesn’t it. We deal with them regularly and then they forget about us.
Sometimes it is not us they forget about but they forget about what we can do for them and their clients.
Today I sent an email out to ten different bureaus, booking agencies and associations that have used me before.
I wanted to give them an update on some of the things I have done in the last three months and what I have planned for the next three months.
In all honesty, it wasn’t the prettiest email. It was well considered but I didn’t spend hours on it crafting a message to inspire action and get the phone ringing.
It was more along the lines of “Look at the cool stuff I have been doing and some of the stuff I am about to do. I would love to do something like this for you and your clients. If you are interested call me.”
Within five minutes of sending the email, one of the recipients called me and booked a gig with me. They had forgotten that I do characters as well as straight MC work and by combining the two roles they could hit a clients budget. I also know that if I do this well, I will keep this new client for three or four years and they do four to seven events a year. That will be worth well over $10,000 to my business.
Not a bad effort for one email.
So what do you do to remind your customers of who you are and all the things you do? It could be worth a fortune!
PS In case you were wondering, here are some of the characters I have presented as