The recurring theme in discussions with clients as they plan their year is saying NO.
In life, it is what you say NO to that will determine your success not what you say YES to.
As the old saying goes, “If you want something done, ask a busy person.” It is up to us to maintain our focus on what counts and what is important. We can only do this by saying NO to distractions, NO to worthy causes that don’t serve us, NO to procrastination, NO to events we don’t want to go to but are too nice to say so, NO to amazing business deals that will shift us off course and not give a decent return, NO to opportunities that stroke our ego but do not serve our purpose, NO to things our gut tells us not to do but our head says yes.
Often, saying YES is the easy way out. Standing in our power, in what we know is right for us as a person, a parent, a business owner, an employee, a community member and a family member can be hard. But it is this path that leads to success.
What you say NO to will determine your success, not what you say YES to.
One of the things business owners need to say No to is their customers. Not all of their customers but the ones that no longer serve them. The demanding ones that chew up all of your time but then don’t buy from you. The ones that take months to pay and always have an excuse. The ones that haggle on price every time they deal with you.
The best thing to do with this kind of customer is send them to your competition. You are better focussing on the customers that rave about you, that effortlessly refer you, that know your value and willingly pay your invoice on time. A key to doing this is to know your niche, know your target market, know your value and rarely stray from that zone.
Saying No to unsavoury customers means you free up space to service the quality customers in your niche, it saves the massive energy drain and it also increases your profitability.
What you say NO to will determine your success, not what you say YES to. So, who and what do you need to say NO to so you can increase your success?