Selling is Not Smart


Selling is Not Smart

I have done many sales courses over the years.  I have read many sales books, blogs and newsletters.  I have listened to many sales CD’s and tapes.  I have come to the conclusion that Selling is Not Smart.

What I mean by that is that there is no super smart magic special formula, sentence, statement, or approach that is guaranteed to work every time.  There is no secret that you are missing and the super stars know.

The foundation of sales is this.  

How can you solve your customer’s problem?  

To get to ask this question you need to build rapport in a way that is comfortable to you and that doesn’t alienate your prospect.  Basically, be you and have a conversation. The best way to find out how is to practice having an engaging conversation and listen for the issue or problem they have.

Practice on your partner, your kids, your friends, your work colleagues, your clients, your prospects and all of a sudden you will find that you are a legendary sales person – simply by finding out how to solve your customer’s problems.

Like I said, selling is not smart, it’s an effortless conversation.

Image: Clairity 

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