Last week I was lucky enough to give away a holiday for two people, including tickets to the Super Bowl in Houston, worth over $20,000. It was all part of Air New Zealand’s new launch of Dave, the Frequent Flyer (That’s him pictured above – click on him to see him in action).
I like Air NZ. They are very clever but show it with a great sense of humour and humanity.
Dave is great way to show an alternate way for long haul travel.
Their new Christmas message (basically, it’s really hot in the southern hemisphere over summer, so no snow for us) is a fabulous mix up of the cheeky personality of Julian Dennison (the kid from Hunt for the Wilderpeople) and fabulous music from Ronan Keating. Click the image below to see the short film – it’s worth it.
They frequently have fights with other airlines on twitter. Recently it was with Aer Lingus. The best thing is that with their fights, everyone wins!
So much of their work is not a blatant promotion of their airline but generating fun while reminding you of what they do.
So how do you bring humour and humanity to what you do? How do relax and just enjoy the Summer Wonderland?