One of the key things you need to know as a speaker (or as a budding rock star) is that the audience want to take you home.
They may have only heard you for an hour or two but there is a connection and they want to get more info from you or hear more of your stories or find out more about your message.
This is true regardless of your “status” in the market place. There will be audience members that just connect with you, even if you are not the headliner legend in your field. For example, my lovely wife and I went to “Burn the Floor” at Crown Casino on Friday. It was a very good show with lots of dancing and some great music. A very solid casino kind of show. Everything done really well and done within budget.
But they still had a merchandise stand with posters, CDs, trinkets and clothing. At the end of the show there was a significant crowd there all wanting to buy their merchandise.
So as a speaker, educater, professional what do you have that lets your audience take you home?
Following in the footsteps of others from Professional Speakers Australia (The association for experts who speak) I have created over thirty differents discs (some CD, some DVD and some template discs), two books, two e-courses and many other products. After presenting at the Professional Speakers Australia event on the weekend on how to create product like this, some of the audience wanted to take me home. Having this product meant that they could.
If someone wants to take you or your company home, how do you make that happen?