In business there is always so much to do.
You are either getting the sale, servicing the sale, supporting the sale or looking for the next sale. It seems the bigger your business grows, the more peripheral work needs to be done. By peripheral work I mean sundry tasks that don’t seem to be related to looking after the customer or the prospect. It almost feels like busy work.
It is always easiest to do business with people you know, like and trust. So your mission needs to be to continually focusing on the activities that will cause your customers and prospects to know you, like you and trust you. It may be social media, it may be traditional marketing or it may even be contributing to the community. Whatever it is, never lose focus on making sure your customers are looked after and your pipeline is healthy.
By the way, your activities don’t have to be major. In fact, it is frequently the little things that make all the difference. The most important thing is to make sure you are doing something. Let the customer know you are thinking of them and appreciate their business. Let your prospects know you understand their perspective. Ask your customers and prospects what additional products or services they want from you.
It doesn’t take a great deal of expense or effort to continue to support your clients and prospects and help them to know you, like you and trust you.
So what are you doing?
Image: Terry Johnston