In talking with many exhibitors, one of the things that comes up frequently as an issue is “How should my booth look?”
Now you don’t have to have a person bungy jumping through the floor or hanging from the cross beam like these guys did, but what can you do to stand out and still reflect the values of your business?
A common suggestion I make to my clients is look at the big players in your category. If you are selling a low to medium priced product, check out the department stores. Department stores spend millions of dollars on their visual merchandising and store layout. Get inspiration on what you think appeals to your customer and what can be adapted to your product. Maybe they have a certain rack or shelving system or types of posters or backdrops that would work well for you. Be open to anything.
If you sell higher priced items, make sure the quality and presence of your booth reflects your product. If you are selling high end, high quality products, you can’t afford to have a cheap, dodgy or low quality looking booth. Again, inspiration can come from your own product. Like our bungy friends above, maybe you product shown in action is what your clients would like. Or a large replica that your prospects can interact with how they never could before. For example, if you sell high end data storage, imagine a hard disk device about 10 times normal size that a prospect can touch the insides of.
Inspiration can also come from other displays in a completely different industry. As an example, if you are selling custom made clothes, you could display your range of fabrics and accessories like a Lexus dealer displays their car colour charts.
You will be amazed at where your ideas come from. The secret is that you have to go out looking for them. You are far more likely to get the burst of brilliance when you are submersing your senses in possibility rather than sitting at your desk willing the ideas to come!
So what inspires you?