Doh! I had to learn this AGAIN!
Too often I let my email and my phone drive me. I get into a reactive role of responding to whatever lands on my desk.
That is NOT how a successful business operates.
As I teach those in my sessions, there are three key things that need to be focussed on that can easily magnify sales.
1) Number of Prospects
2) Percentage of Prospects who convert to sales
3) The value of the sale
You don’t grow these factors by being driven by your email. They are increased by a strategy with actions in your calendar.
Don’t get me wrong, you can’t ignore your email and phone calls, but you can choose when it suits you best to respond to them and let your focus be on business building activities as per your strategy.
What’s driving you? Is it your email or your strategy?