I have just finished three days on the floor of an expo for a client. I continue to be amazed at behaviour of exhibitors.
Let me back track. It’s easy to be an ORDINARY exhibitor. All you need is cash and a product or service to sell and you can exhibit. To be aGOOD exhibitor, you just have to do the basics right. With a little extra effort and focus, you can be an EXCELLENT exhibitor.
At this stage, I just want to focus on being a GOOD exhibitor. It is just about the basics. The important thing is, who are you talking to? So many exhibitors at the recent show were not talking to anyone. Some were standing there with their arms crossed, some were sitting (I still can’t believe people do that) and some were just waiting for others to talk to them. Some even seem shy and unable to approach the visitors.
My theory is that if you are not talking to anyone, you talk to everyone.
Nothing attracts attention like attention. If you are not talking to anyone it makes you less approachable. By speaking to someone, it is less intimidating for others to come and join in the conversation or look at your wares. Talking to people also allows you to qualify them. If they are not interested, politely move them on and if they are interested take them to the next level.
It you are not talking to anyone, talk to everyone.
Who are you talking to?
PS If you want to see how I exhibit, drop into see me at booth 48 at Meetings Mart. It’s free, on tomorrow at Crown Promenade in Melbourne and I promise I will talk to you!