AIME2016 is on this week. That’s the Asia Pacific Incentives and Meetings Expo. It is held at the Melbourne Exhibition and Convention Centre and it is a real focus for the meetings industry. It is always good to go along and see what is happening in the industry.
It is interesting looking at some of the comments coming out on social media, and they are typical of many exhibitors and events all over the world. Essentially they are shouting “LOOK AT ME”
The actual comments are more like “come by stand 26B to see XYZ. You could we an ipad/bottle of wine/(insert token gift here)”.
Can I humbly suggest you save your breath and stop shouting?
What is happening is the more you do it, the more your fellow exhibitors think it’s a good idea to and then they do it and then you do it again and fairly soon everyone is shouting.
Meanwhile, all of the delegate have been scared off and purposefully avoid you.
Here is another approach. Make a personal offer to the people you want to talk with. If you have their emails or phone numbers, contact them directly and make an appointment or let them know why you would love to see them. If you don’t have their details, you will know the type of person you want to speaker to so make an offer directly to them that is intriguing and makes them want to come and visit.
For example, “For all the association event organisers visiting AIME, how would you like complimentary shoulder massage as we share with you ways to get more members at your events? Drop by the Event Strategists and let our masseurs work their magic for you”.
Isn’t that a little more attractive?
Find out what your niche customer will be attracted by and provide it. Then get ready for the onslaught of visitors. (Naturally this idea translates in to normal marketing, sales messages and even parenting)
So why are you shouting?
By the way, I will be at AIME on Tuesday and Wednesday this week. If you want to chat about how you can make your next event more fun, memorable and successful, call me on 0408 592 158 and we can catch up on the show floor.