Can You Turn a Fault into a Feature?



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I got a message from a friend on Facebook on Friday regarding a conference I was the opening keynote for today. She said:
Eeek! My 3 year old sat on my laptop and cracked the screen…. not great for anyone but esp an editing photographer!! I will give up my EXPO table for Monday…..I was reliant on my laptop for that! I will just come and network and listen instead!
I quickly got in touch with her and insisted that she still exhibit. When things like this happen, you MUST use them as a feature. How much more attention would she get with a printed picture of her child sitting on her

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laptop stuck to the laptop than the same old boring image. Most of the guests could relate to something similar happening. She would be far more memorable as “The woman whose kid sat on her laptop”. We came up with several different solutions she could use and still take advantage of this event.

Too often we take these setbacks and try and hide them from our prospects. It is a great way to show your humanity and show that things happen to everyone. It is also a great way to stand out. Can you turn a fault into a feature?


PS Email me your story of an Exhibiting tragedy and go in to the draw to win a ticket to the Exhibit Like A Pro Intensive on 1 September – valued at $495. Details on the day at www.ExhibitLikeAPro.com

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