How’s Your Strategy?

Today I am off to consult with an Exhibiting client to help them Get More from their next expo. The key focus for me will be their Strategy. Too often people approach exhibiting without a decent strategy.
Truth be told, most people approach business, work, marriage, parenting and many others areas of life without a well thought out strategy.

Your strategy will drive your Tactics, these will drive your Operational decisions which, in turn, dictate your success. Yet people will often say they are “too busy” to take time out to create or work on their strategy.

So what is your Strategy for Success (regardless of how you measure it)? Let me know if you need some help.