So many sales people run around trying to get new clients, they forget about their existing ones. One company I was talking to last week is in severe financial crisis. They are so focussed on getting new customers to get them out of debt that they forgot about
their existing ones.
It is a commonly accepted figure is that it is 5 times easier to sell to existing customers than get a new one. Soooo many people know this, but most RARELY act on it. So today, what additional or repeat product or service can you sell to your existing client base?
Who are you selling to?