Archive For: Marketing

What are you doing for 2010?

2010 is just around the corner. You know it will be here quicker than you expect (look how quick Christmas crept up on us!). So what are you doing for it?

From a Trade Show or Expo sense, what are

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Engage or Exit!

So many visitors to a Trade Show or Expo have on their mind “Engage or Exit”.

It’s not a conscious thought, but they know if you don’t pay them attention or at the very least acknowledge their presence, they are

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You gotta Stand in the Stand!

One of the things that annoys me, but more importantly, costs exhibitors money, is sitting in your stand.

Let me explain.

If you were an exhibitor at a Trade Show or Expo, you would have paid thousands of dollars for

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Don’t be a Vulture!

I was at an Expo recently and saw some Vultures. I strongly encourage you to NOT be a Trade Show or Expo Vulture. Watch the video and see what I mean!

So what about you? Are you a Vulture? What

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Trade Show Basics

Wifey and I went to the Holiday Expo at the Melbourne Royal Exhibition Building on the weekend. We went looking for information on an up coming holiday Wifey is having with one of her friends and to just have a

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Get Moving!

I got some great feedback from this weeks Get More Goer and I wanted to share it with you. By the way, if you haven’t signed up for the Get More Goer, visit and sign up!

Among some of …

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Are You Wasting Your Time?

I spent a few hours at the Melbourne Motor Show on the weekend. So many of the booth holders are wasting their time, which is effectively hemorrhaging money!

So many of the stands had two types of people.
1) Booth

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What’s your ROI?

I was speaking to the Australasian Marketing Manager of a large IT company today. Naturally we got to talking about Trade Shows. He said that he always measures the ROI of the show and they are becoming to expensive and

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