Archive For: Marketing

You gotta Stand in the Stand!

One of the things that annoys me, but more importantly, costs exhibitors money, is sitting in your stand.

Let me explain.

If you were an exhibitor at a Trade Show or Expo, you would have paid thousands of dollars for

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Don’t be a Vulture!

I was at an Expo recently and saw some Vultures. I strongly encourage you to NOT be a Trade Show or Expo Vulture. Watch the video and see what I mean!

So what about you? Are you a Vulture? What

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Trade Show Basics

Wifey and I went to the Holiday Expo at the Melbourne Royal Exhibition Building on the weekend. We went looking for information on an up coming holiday Wifey is having with one of her friends and to just have a

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Get Moving!

I got some great feedback from this weeks Get More Goer and I wanted to share it with you. By the way, if you haven’t signed up for the Get More Goer, visit www.warwickmerry.com and sign up!

Among some of …

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Are You Wasting Your Time?

I spent a few hours at the Melbourne Motor Show on the weekend. So many of the booth holders are wasting their time, which is effectively hemorrhaging money!

So many of the stands had two types of people.
1) Booth

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What’s your ROI?

I was speaking to the Australasian Marketing Manager of a large IT company today. Naturally we got to talking about Trade Shows. He said that he always measures the ROI of the show and they are becoming to expensive and

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The Survival Trap

Just a quick blog for you.

A good friend of mine, and brilliant sales and marketing guru has just released a free ebook on “The Survival Trap”. It is not a “get this free and then you can buy other

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Now is the Right Time for Marketing

From a previous blog you may have read how Adobe are not having a booth at Macworld this year. It seems that they have started a trend. AppleInsider has reported that other big names like Belkin and Seagate are also

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How to be a No Show

It is always the big question. Should you exhibit at a trade show or not? Especially if you are a bigger player in the market where people will be expecting you there. If you decide not to show you have

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