Archive For: Marketing

The Survival Trap

Just a quick blog for you.

A good friend of mine, and brilliant sales and marketing guru has just released a free ebook on “The Survival Trap”. It is not a “get this free and then you can buy other

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Now is the Right Time for Marketing

From a previous blog you may have read how Adobe are not having a booth at Macworld this year. It seems that they have started a trend. AppleInsider has reported that other big names like Belkin and Seagate are also

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How to be a No Show

It is always the big question. Should you exhibit at a trade show or not? Especially if you are a bigger player in the market where people will be expecting you there. If you decide not to show you have

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Booth Location

Over the weekend, I spent time at the Mind, Body and Spirit expo in Melbourne. I was there to work with a client of mine and also to check what others were doing at the Trade Show.

I was chatting

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Freebies – do you need them?

Have you seen the freebie trolls?

You know the ones I am talking about, they walk around the trade show or expo taking freebies from every booth they pass. They are sort of like the anti-Santa. They just keep filling

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Back to Booth Basics

I am never surprised at how un-common common sense is. Nowhere is this more obvious than in the business arena.

I was just working with one of my Trade Show clients who was getting ready for next weekends Mind, Body

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Become the Hub

Have you ever noticed at a trade show how certain stands become THE place to be? Sort of the hub of activity. Naturally you want your stand to be that hub.

Don’t forget that the crowd is fickle. It is

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The Bane of Booth Babes

You have seen them at nearly every trade show you go to. Attractive women (and men) handing out brochures. If you start asking them some questions about the product or service, they almost deflate in front of you! I have

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What is Success?

As with all things in life, you cannot measure what you cannot define.

Famously, Ralph Waldo Emerson had this to say about success:

To laugh often and much;
To win the respect of intelligent people and the affection of children;

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