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What Inspires your Booth?

In talking with many exhibitors, one of the things that comes up frequently as an issue is “How should my booth look?”

Now you don’t have to have a person bungy jumping through the floor or hanging from the cross beam like these guys did, but what can you do to stand out and still reflect the values of your business?


A common suggestion I make to my clients is look at the big players in your category.  If you are selling a low to medium priced product, check out the department stores.  Department stores spend millions of dollars on their visual merchandising and store layout.  Get inspiration on what you think appeals to your customer and what can be adapted to your product.  Maybe they have a certain rack or shelving system or types of posters or backdrops that would work well for you.  Be open to anything.


If you sell higher priced items, make sure the quality and presence of your booth reflects your product.  If you are selling high end, high quality products, you can’t afford to have a cheap, dodgy or low quality looking booth.  Again, inspiration can come from your own product.  Like our bungy friends above, maybe you product shown in action is what your clients would like.  Or a large replica that your prospects can interact with how they never could before.  For example, if you sell high end data storage, imagine a hard disk device about 10 times normal size that a prospect can touch the insides of.


Inspiration can also come from other displays in a completely different industry.  As an example, if you are selling custom made clothes, you could display your range of fabrics and accessories like a Lexus dealer displays their car colour charts.


You will be amazed at where your ideas come from.  The secret is that you have to go out looking for them.  You are far more likely to get the burst of brilliance when you are submersing your senses in possibility rather than sitting at your desk willing the ideas to come!


So what inspires you?

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Nothing Changes



Have you noticed how if nothing changes, nothing changes?


I know it’s a bit obvious, but sometimes it is up to us to change a situation.


For example, I have been writing a proposal for the last week or so and have been struggling. I just couldn’t get in to it. So I decided a change of geography would shift my mindset. I took my sexy new netbook to a shopping centre and did the majority of the work in a couple of hours. A simple change got me over my mental block.


What about you? What simple changes can you make when you are stuck – a geographical change (even if it is just changing desks), a physical change (go for a walk) or a mental change (call someone else and ask how they are and don’t mention your stuff)?


Next time you get stuck, try something different – you have to make the change happen sometimes.


Enjoy!

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Motivating your Team

Sometimes you will find that your team are not as motivated as you would like.  Check the video recorded for Broker TV for some ideas on motivating your team more.


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Can you Believe it?

It is February already – can you believe it?

One month down and 11 to go (that’s 8.3% of the year gone). So are you 8.3% along the path of your goals? Have you met 8.3% of your annual targets? For many of us, this month has flown by. I am sure that many people will say “I was on vacation”, “business is slow in Jan”, “the tennis was on” or some other observation about January and what they are doing. These are valid points, but they are not the point I want to make.

My point is to remind you that “How we live our days is how we live our life”.

  • If you are not 8.3% along the path of this year’s objectives, what can you do about it today?
  • If you are not showing the kind of attributes you want people to be saying about you on your 80th birthday, what can you do today?
  • If you are not being the person you want to be in the world, what can you do about it today?

Can you belive how easy it is to have a fantastic life? Simply start by having a fantastic day.

Enjoy!

Image: Vodaphone Zoo Zoo Calander

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Let them touch it!

People want to touch it!!


They want

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to feel the new product. They want to see photo’s of the service. They want to experience what it’s like. Brochures can be good but the real thing is better.


I was speaking to my brother who is big in Send Out Cards (among other entrepreneurial ventures!) and he was describing a booth he was going to show Send Out Cards at. We talked about different ideas but just seeing cards was not enough. You could hold the cards or see big pictures on the walls. You could talk about how easy it is to send out personalised cards to your clients, prospects or family members but it’s not the same as doing it yourself.


I suggested that he let them do it. Let them work through the whole process

so that they are doing it and can touch and feel the process not just hear about it. So he was going to look at setting up at the booth with his camera and laptop. Prospects get their photo taken and then use the system to send themselves a card with their own message. So not only do they see how simple it is to use, two or three days later they get a card with their photo on it showing them how cool it is to receive the card.




Let them touch it!


If you can find a way, get the prospect physically touching your product or service. This makes it personal, memorable and way more sellable.


So what about

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your next show? How can you take your product or service and make it touchable? Make it real for your prospect and very soon they will be your client!




Let me know if you need ideas to make it touchable.

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Don’t just DO something, Sit there!

It has been a scorcher of a day here in Melbourne. To escape the heat, I thought I would sit outside in my back yard and just enjoy the cool change.


I have been privileged to witness an amazing light and sound show. The sun is reflecting off the low cloud and changing colours from orange and amber through to pinks with cloud whisps being different gradients. Meanwhile, the breeze is rustling through the nectarine tree as the neighbours cat prowls through the yard giving me the “what the hell are you doing sitting on your back step” look.


I could have taken a photo but it changes so much, it’s not the same. But you may have seen something similar at some other time. It is not the vista that I wanted to share anyway, but the moment.


It’s been a hot day. I have been thinking about things I have on this week, thinking about a friend who has just ended a relationship, another recovering from surgery, family who have just moved house, how knackered I feel in the heat….. you know, a typical day. Taking the time to just step outside and sit here has been fabulous. I am taking the time to be a human being

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not a human doing.


Doing this has forced me into the moment where I can see that life is ok. Not life and everything will be ok but it already is ok. Things are great! I have some amazing things happen in my life, I have some amazing people around me (particularly wifey!) and some fabulous opportunities are happening. It is fantastically refreshing to be present and sit and appreciate my surroundings.


What about you?


Sometimes you need to remember the age old truth. Don’t just do something, sit there!

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Get More Success

Everyone loves success.  We continue to strive for it, however you measure it!  The way to continue your success is to make it a habit.  I am of the firm belief that if you make celebrating success a habit, success becomes a habit.

Trade Shows and Expos, like any business, are full of their ups and downs.  They depend on many people and they are hard, but enjoyable work. 

The video below was recorded for Broker TV – a site for mortgage brokers.  The message given is as relevant for exhibitors as it is for brokers.  Check it out and let me know what you think.


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How is your Copy and Pasting?

I see many people who are masters at Cut and Paste. But it is not their documents they are cut and pasting, it is themselves!

  • They read management books and do exactly what they say.
  • They hear jokes and tell them as if they are their own.
  • They go on management training and try and be exactly like the training examples.
  • They read biographies and try to be like the heroes they idolise.

Lots of copying and pasting.

Don’t get me wrong. I am a big fan of training, biographies, books and jokes. But I am a bigger fan of authenticity.

Use the training, the books, the event – whatever it is – as a stimulation

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to be you. Get the idea, the inspiration, the stimulation and do it your way. Don’t be a pale copy of someone or something else. Be a shining example of the authentic you – warts and all!

——————-
Need some inspiration? Due to the success of the initial Get More from 2010 session, another will be run in early February. Email 2010@warwickmerry.com if you are interested. Detail on the session can be found at www.warwickmerry.com/GM201

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How is your Awareness?

As you know (or if you didn’t, you do now), I ride a big motorbike. It is a great deal of fun but I am the first to admit that it is not without its dangers! Yesterday, on the way to record a radio play (that’s a whole other story) I was nearly run off the road!


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quite a bit. But there is a secret to surviving it unscathed, maintain your awareness.


I was on three lane freeway, behind a big Ford doing 100km/h (60m/h) and I knew there was a large white car next to me and a car behind each of us but much further back. All of a sudden, the car next to me indicated and started to change lanes. Nothing gets the adrenaline pumping like a car merging into you! Knowing I had the space, I could brake solidly and drop back letting the driver occupy the space I was previously in without there being any accident. It was then that the driver noticed me and gave me a wave!!


Has something like that happened to you? Maybe not on the road, maybe it was at work or with a personal relationship. Something happened that you knew COULD happen but weren’t sure if it would.


Again, the secret to minimising the negative impact is to maintain our awareness. If we are too focussed on the details, we miss opportunities or can get blindsided by crisis. Make sure that you keep an awareness of the bigger picture at all times.


What do you need to be aware of today?

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Get your Blog Started!

I recently recorded several sessions for Broker News TV, a service for Mortgage Brokers.  While the information was targetted at brokers, it is just as relevant for all business.  Particularly for any one who exhibits.

Having a blog will help build your tribe – people who know you, like you and trust you.  It keeps you connected to customers, prospects, fans and friends of you, your business and your products and services.  As an exhibitor, you can’t be in business without one.

The good news is that they are easy to set up and manage.

Check out the video on how to do it.


As seen on Brokernews.com.au

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What Motivates You?

What Motivates you?


Technically the short answer is “Pleasure” and “pain”.


The truth is we are motivated about

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the idea of an event or thing or what we think will happen if we do or dont have/do a thing.


The issue is 80% of people are motivated by pain and only 20% by pleasure – yet pleasure is more sustainable!


Everyone is different. The key is to tap in to what motivates us as an individual and use that. So what keeps us going when we want to stop? what drives us when we can’t help but move forward? What is the “Idea” or “Vision” we can’t live without?


Mine is the idea of a business operating how I want it to, a family life that supports me and I can contribute to and to be the man I can be.

When it comes to exhibiting in a Trade Show or Expo, or just in business and life, what motivates you?

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What is your Plan?

It’s a SCORCHER here in Melbourne today. Forecast of 43C (110F) and at 10 am it is already 33C (91F).


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plans for the day? Whether it is the air-conditioner breaking down, staff not arriving on time because of train delays or people being affected by the weather, there are some things you just can’t control!


Personally, I love the approach of “Expect the Best, but plan for the Worst.” As soon as I knew it was going to be that hot, I planned to do detailed work in the morning and easy work in the afternoon. I get I will be impacted by the heat so I will plan for it. If for some reason my air-conditioner is strong enough and my energy levels remain high, I will do more detailed work but the plan supports a “worse” outcome.


What about your business and your life? Do you have contingency plans for when things go wrong? Do you know what to do when the unexpected happens?


Life and work become far less stressful when you “Expect the Best, but plan for the Worst!”


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Have you got your Plans for the year? Check out next weeks Get More from 2010 session the make your year the best ever!

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It’s the First Day!

For many of us this is the first working day of the new year, of the new decade, of the rest of our life.

Why not set up some great habits today that we can continue with each day?

Many will start this day with great vigour, others with fond memories of the holidays and others will be overwhelmed just by looking at their inbox!

How will you start this working day? More importantly, how will you end it?

If you can do nothing else, hold a positive attitude that will continue to serve you each day as you work through the new year and beyond.


Happy New Year, I hope it is an absolute cracker for you!


Enjoy!


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Want to ensure 2010 is a cracker for you?
Does your team need help to make sure they all make 2010 fantastic?
Need some resources to make sure your energy and focus continue through the year?


Check out Get More from 2010. (http://www.warwickmerry.com/gm2010)  A three hour workshop full of tools, techniques and methods to help you and your team Get More from 2010.


Set yourself up for success and make 2010 happen for you!
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ATTENTION MELBOURNE RESIDENTS!

If you are after a bit of a laugh and in particular want to laugh at me, come down to Raw Comedy competition at the Evelyn Hotel, 351 Brunswick Street, Fitzroy. Starts around 1pm.


I am in the first heat and trying to get to the next round. Should be fun and I would love to see you there!

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