Creating Cool Conferences that Count

I was fortunate to be at QuickBooks Connect last week.

It is the annual conference that Intuit, the parent company of Quickbooks, held for all of its customers and user. Unlike many other conferences, there was no big sell, no doing things on the cheap, no”get ’em in and get ’em out” mind set. It was all about how do look at the needs of many of our customers and provide them with a great experience and real value for their business.

Some of the out of the box things they had were:

• Live music in the expo
• Free headshots (just making social media profiles like LinkedIn look a little more professional)
• Conversation time with other suppliers like the Tax Office. payment providers and other software companies that “plugin” to QuickBooks.
• There was even a whole day dedicated to bookkeepers, accountants and financial people so they could do a deep dive on some of the features and processes.

In addition to the entertaining plenary sessions, there were plenty of truly valuable break out sessions for the audience. Sessions that business owners NEED to know about.

Recruiting, social media, cash flow and plenty of other topics.

As a side note, one of the break out sessions on recruiting people that stay was run by Anneli Blundell. She also happens to be my guest on the latest episode of the Get More Success show. Have a listen!

Essentially this was a User Group Conference. In the past, they have been more common for larger, enterprise level software organisations. With every increasing numbers of small to medium business using core business software like QuickBooks, these kind of user conferences are on the rise.

Intuit’s QuickBooks Connect is an example of one done well.

How can you connect with your users/clients/customers and provide extra value to them and their business?

It doesn’t have to be a conference. It may be a virtual conference, a webinar, video, podcast, reference guide – there are many options.

Let me know if you need any help or ideas.