How is Your Underlying Structure or Strategy?

After 8 years of talking about it, we are finally getting a deck!

One of the key things about it is making sure we get the structure right. Granted, we want it to look good but if the support is not there or the layout isn’t in the right direction, it won’t get the results we are after. It won’t meet the purpose we need it for.

A concept I learnt from Paul McCarthy and Brad Tonini is the concept of “For What Purpose?”

The simple act of asking what is the purpose of this action, this idea, this building, this online course, this book – help dictates the strategy. Too often people believe the rubbish perpetuated by Hollywood Movies, “If you build it, they will come” (Spoiler – THEY WON’T!)

How is your strategy?

Does you have a well thought out plan of: 

• What you are trying to achieve 
• Who you are trying to achieve it for
• Where you will be working on it
• How you will achieve it
• How you will celebrate when you achieve it

You have to get the strategy right for the results to follow. Let me know if you need any help.