How To Be An Influencer

Over the weekend, I made these Cinnamon Scrolls and without meaning to, I became an Influencer!

Now I am not saying there was a rush on cinnamon, but I do know that three other people made cinnamon scrolls and tagged me. That is certainly exerting some influence. Often that is all it takes. Just a nudge to two or three people and you can start something.

(By the way if you want to make these scrolls, the recipe is here.)

On a different front, I exerted even more influence.

Last week, Zoom released 5.2. While it has a few new, fun features, one really powerful feature is to be able to display your video overlaid on top of your presentation slides. When I read about it, I got a little excited (you can do it manually but this is easier).

I shot a short video showing how to do it and a few other fun things and then released it.

To date, that video has been seen on LinkedIn and Facebook about 10,000 times. It has generated some interesting responses, requests for help and a load of new connections.

In both of these examples, all I did was share something interesting, desired and put a funny, authentic twist on it. The key here is “desired”.

People were salivating over the cinnamon rolls and were excited about the new feature, especially in my network.

Could you do something similar?

What do you know of that is interesting, and desired that you can present with a funny, authentic twist?

PS You can watch that video here (now with the unintended joke at the end)

PPS The latest episode of the Get More Success Show is out.
This time I was thrilled to chat with Terry Brock. A technology journalist, speaker, humanitarian and all round nice guy. He is a man who LOVES cars, but doesn’t own one! Check the podcast for more.