What is the Most Important Part of Your Online Event (and 2021)?

There are so many gadgets, apps, processes, tools, tips and elements that can make or break your online event AND your day to day business operations. The latest bright and shiny object seems to be Clubhouse.

But there is one key thing that counts EVERY time and many forget about it.

I am sure YOU get it right but “others” get it wrong ALL. THE. TIME.

That key thing is STRATEGY.

One of my past mentors would always ask me “For what purpose?” For anything I did or wanted to do he would insist on knowing what did I hope to get out of it, how would it benefit my business and how would it move me forward.

It is critical to have a strategy to know “For what purpose” you are holding your event and how you will measure it’s success. The strategy will help direct the kind of speakers, the kind of sponsors, the features of the platform and your success measures.

Even if you are not into events, consider your 2021. How will you measure it’s success? What are the key things you want to get out of it? Where is your focus? Who are the key people you want to spend time with?

All of these elements of your strategy will have an impact.

If you need help narrowing your focus and getting your strategy right, get in touch. I would be happy to help.

Because your strategy will dictate the success of your event or your year before you even start it!