Your Product is AWESOME, So Why No Customers?

You can barely tell from the outside but this is the old State Savings Bank in Clunes, Victoria. It is a beautiful old town that I had the pleasure of staying at over the weekend.

The town sprung up in the early gold rush and has some fantastic buildings, great old oak trees and a plethora of rose bushes all over town.

Serendipitously it was also the Clunes Agricultural Show, so we went along to check it out.

Along with farming in the area, Clunes is also trying to establish itself as a tourist down. This is one of the B&Bs in the main street.

Like many small towns and many small businesses, Clunes has so much to offer but without people it will slowly dwindle away and die. Two of the three mechanics in town have closed down, there are empty shops and one of the pubs is for sale half way through a renovation.

Like many small towns and many businesses, Clunes is trying to attract fresh interest and repeated interest in itself.

Every May it has an International Book Festival, some use it as a satellite town for the nearby regional centre of Ballarat, and old wares and art can be seen and purchased every weekend.

Kevin Costner’s statement in Field of Dreams, “Build It and They Will Come” is a massive lie.

Like Clunes, you not only have to build it, you have to let the right people know about it, you have to give them a reason to come and you have to make it easy for them to come and engage, get informed and buy from you.

So many business have amazing products, awesome services, fabulous prices but they flounder and die without people.

What are you doing today, and every day, to let people know about the value you bring?