Archive For: Marketing

What About the Little Guys?


In the last couple of weeks I have been on three different airline; Qantas, REX and Jetstar. The service I got varied with each one. More importantly, it varied against my expectation.

The first flight was Qantas. To make things easier for them they now have autobaggage book in. In fact, it is ok for the traveller too, unless you have unusual luggage. I had a guitar with me. The auto check in wanted to charge me an extra $30 as I had an extra bag. I spoke to the assistant (when I could find her) and had a conversation about luggage andwhat was allowed in the cabin etc.  This was from the premium airline. I had 25kg allocation and still I was hassled.

Compare that to REX airlines. When I booked I noticed that the luggage allowance was 15kg. I knew I would be over with the guitar, amp and other things I had so I rang them to try and buy more luggage allowance as it is usually cheaper to buy beforehand than at the airport. I was advised that I could only get it at the airport. I steeled myself for the $5.50 per kilo extra I would have to pay (I guessed about $40) and then checked in when I was in Sydney. At check-in the bag and guitar weighed a total of 22.5 kg. As I waited to be told “That’s $40 please” he actually said, “Let’s say that’s 20kg and there is no extra charge. By the way, would you like an exit row? It would be more comfortable for a guy your height.” I was stunned.

In an age where the focus is cost cutting and bottom line focussed (particularly in the airline industry), it was a delight to get great service. This service continued on the flight – but that’s another story.

As a small to medium business, how can you beat the big guys at their game? As a big business, what can you learn from the little guys?

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Get More Business Success

Do you want more Business Success?
Would you like Increased Sales?
Could you use some low cost or no cost publicity?


Then you have come to the right place!

Most business owners start their business with a great idea, a ton of passion and moderate cash reserve. After a period of time, it could be months or maybe a couple of years, they stop and assess their situation only to find that the success they were after is still not theirs. Their energy levels are at an all time low, their concerns on cash flow are at an all time high, and there is usually one or two
problems in the business that they have no idea what to do with.

CDs


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So you want to Get More Business Success

The first thing to do is take a deep breath and then slowly let it out. The good news is that you have found a valuable resource guaranteed to make a difference to your business, the bad news is there is no quick and easy fix. Let’s face it, if running a successful business was quick and easy, everyone would have done it and the rewards would not be as signficant as they can be.

Don’t despair! Just because it is not quick and easy, does not mean it is hard!

To help you Get More Business Success, eleven different experts in business share the core essentials YOU need to make your business more successful. Your host for these interviews is motivational speaker and business mentor Warwick Merry, The Get More Guy. Having started two successful businesses of his own as well as coaching and mentoring hundreds of other business, he knows that a lot of business struggle with some of the foundation knowledge needed to get real results. So he sought out some of the leading experts in their field to get that essential knowledge for you.

The Get More Business Success pack is 12 CD’s covering 12 areas of business that you need to master.
They include:

  • Time Management
  • Million Dollar Relationships
  • Building an Army of Advocates
  • Financial Management
  • Human Resources
  • Your Image
  • Innovation
  • Marketing via Technology
  • Networking
  • Public Relations
  • Building your Bucket Lists (business and personal) and
  • Staying Motivated.
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After listening to CDs that are loaded with “experts” dryly dictating their thoughts on the world without consideration of what the “real people” are facing on a dayly basis, the Get More Business Success series has been created differently. Everyone one of the recordings is lively and easy to listen too. You may even laugh at some of the jokes (you may not laugh at some of the really bad ones though!). Each of the experts has a fun and high content converstation that lets the listeners know how to deal with some of the biggest problems and issues in their area, giving examples on how to deal with a situation as well as ideas on how to stay out of problem areas.

You will be hearing real life example and real life solutions to many problems in running a business. Maybe the very problem that you are facing now. The focus of this pack is to show you what to do to Get More Business Success. Easy to implement, straight forward, low and no cost solutions to your business problems.

To make it easier, the very first CD has some concrete ideas on how you can get the most out of the pack. Clear instructions on what to do to really get your money’s worth.

Who are the Experts?
Good question! Most professionals are choosy in who they get advice from. While they mean well, often your family are NOT the people to go to when you want to share some concerns on your business or get ideas on what to do. So Warwick spent some time getting top quality people who he would take advice from himself. Here’s who they are:

Time Management – Your expert here is Warwick Merry the Get More Guy. Having spent over three years working as a trainer for one of the worlds leading time management companies, TMI, I know what it takes to manage time effectively and efficiently. I wanted you to get some tips and techniques that are not just theory but are easy to do without using more time themselves. Time is one of your most valuable resources so the first CD shows you how to get the most from it.

Million Dollar Relationships – Danielle Storey has built a mutlimillion dollar business selling toner cartridges. Toner cartridges are simple commodity that everyone uses and many people sell. Her different is the relationships she creates and the customer service she gives. Her clients fight over who gets to open the invoice, that’s how much they love her. Danielle shows you the keys to Million Dollar Relationships regardless of what product or service you sell. How would you feel if you clients couldn’t wait to open your invoice and process it? I am sure your cashflow would love it!

Build an Army of Advocates – Yvonne Adele is one of the few who have created a business using social media. It’s not just a social media consulting business either. Yvonne sells Ideas While You Sleep. Using her social media network, she provides clients with bold ideas to meet their challenges. The client gives her a little background information and the problem. She passes the info to her “tribe” and hundreds of ideas come back overnight for her to feed back to the client. From this experience, Yvonne shares with us how to build your own army of advocates. This significantly grows your referal base and new business acquired by referral. How good would it be to simply answer the phone and then fill the order your new client has just placed!

Financial Management – To many people don’t understand their business financial situation. They talk to their accountant but it is too easy for your eyes to glaze over and tune out to the important information. To give you the real issues on finances, Kylie Short, Head Number Cruncher from TIlda Virtual tells you all you need to know. On her CD we discuss some of the foundation issues regarding running your business, some legal structure and key cash flow information as well as how to better read your financial reports and what the

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numbers actually mean. This CD will help you get back in financial control of your business.

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Human Resources – With todays labour market and labour legislation, HR management is a critical issue to business success. Deb Peppard from HR Staff ‘n Stuff is the HR Professional who makes HR easy. Deb shares some key ideas to minimise your risk when it comes to recruiting, what are the key issues you will face and how to address them so your staff will be happy as will you. Even if you don’t have staff yet, there are some excellent ideas you can use to position yourself when you are ready to take on staff. Deb has run a major jewellery franchise chain, been the HR manager of a large Australian firm and now runs her own succesful HR practice.

Your Image – Helen Robinett is the Image Consultant’s Image Consultant. Not only has she help me with my image, she has also worked with senior men and women of industry. She know how to make you look your best, regardless of your body shape and self image concerns. She is a Past President of the Association of Image Consultants International and committed to making sure you best represent your business to your prospects and clients. There are many facets of you and your business’ image that you may not have considered. Helen addresses the key concerns and provides some excellent tips to make your image grow your sales and positive impact on your clients.

Innovation – Too often innovation is accompanied by outrageous costs and bizarre ideas that are a gamble. Shannon Cooper is the Innovation Catalyst. One his most valuable ideas is to STOP doing so much. Be as equally as innovative in what you don’t do as what you do do. His innovation has made hundreds of thousands of dollars for his clients. Find out some down to earth things that you can do and can stop doing to add more dollars to your bottom line.

Marketing Via Technology – Spam doesn’t work (and is illegal), constantly bombarding clients with messages doesn’t always work, so what does? How can you use technology to market yourself and your business? Technology Translator, Donna Hanson, shows us several ways we can use technology to do that as well as telling us the traps to avoid.

Networking – How many times have you been to a networking event only to find people thrusting their business cards at everyone only to wonder later why nothing came of it? There is so much more to networking and setting up alliances in your business. Bev Brough is a Networking Master. She shares with us some of the tips and techniques to build your business on referrals and your own networking (NO COLD CALLS NEEDED!)

Public Relations – How fabulous would it be to have over $10 million worth of positive press, radio and TV coverage? How much better would it be if you only spent about $7,000 to get it? Melina Schamroth from M.A.D. Woman has done this. Find out some of the tips to help you get

significant PR for your business at low or no cost!

Build A Bucket List – Most of us have heard about having a bucket list. What about having one for your business or your family? What is the best way to create and manage your bucket list so that your entire team get on board and get bursts of energy and motivation from it? Travis Bell is The Bucket List Guy and his simple and easy to implement ideas will keep you and your business on the path to unbelievable success.

Staying Motivated – What can you do when your get up and go has got up and gone? How do you stay motivated? If you are the boss, who motivates the motivator? The Get More Guy Warwick Merry shows you ways to Get More from yourself and your team by sustainably remaining driven and motivated toward your goal. After getting inspired and a head full of ideas from listening to all of the previous CD’s, this CD will assist you in turning your ideas in to reality. Get energised by the life and business you are creating for yourself.

This CD pack comes with a 100% money back guarantee. If you are not happy with CDs and you would like a refund, contact our office and we will happily refund you the purchase price.

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Where Is It From?

Farmer Logo
In today’s competitive market, it is easy to lose track of where our supplies come from or even who our suppliers really are. For those of us who are suppliers, this can be scary. All of a sudden, everything is dependent on being the lowest price. But who wants to be a low price supplier? As I wrote in an earlier post, no one wins a price war.

Let me tell you about Sir Francis (and if you are a bit sensitive about animals, you may want to skip to the next paragraph). Sir Francis is our pig, named after Sir Francis Bacon. He was lovingly raised by Lou and Stew from The Farmers Larder.  Wifey and I met Sir Francis and he was a cute little piggy. He is now in our freezer (all 62 KG of him) ready to be invited to dinner. When I tell friends about Sir Francis, some say, “How can you name and pat the pig you will eat?”

If I buy pork at the supermarket, I have no idea where it is from. I have no control over how the pigs were kept or cared for. Knowing my supplier, The Farmers Larder, I KNEW Sir Francis was loved, well cared for and humanely processed. I trusted my supplier to do what was in my best interest as well as theirs. In terms of cost, I was willing to pay whatever they told me (which turned out to be a great price).

Danielle from The Cartridge Family was talking to me about printer paper. I had always used Reflex and was happy with it. She educated me on AA paper and how it was better for the printer for a couple of reasons. Because I have a level of trust with Danielle, I will be switching to AA paper and I am yet to find out the price difference.

If you are a supplier, what are you doing to add value or at the very least, show the existing value to your clients? If your value proposition is strong and proven, price will not be a sticking point.

What about your suppliers? Where do your supplies come from? Is your supplier looking after your needs, not just short term price but your long term value? Now days, there is ALWAYS a cheaper version (typically from China) but never before has the adage “You get what you pay for” been truer.

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Top 10 Tips of a Successful Exhibitor


1. Set Goals

Too often people have no idea why they are exhibiting. They don’t know why they are on the stand, what the business is hoping to achieve or how “success” will be measured. You MUST know why you are there and “Branding” doesn’t count unless you have a strategy on how to measure any shift in brand awareness.

When asked why you are exhibiting, it is too easy to say “our competition is here”, “we did it last year”, “it’s our industry show”, “if we don’t do it, our competition will” or “it feels like the right thing to do”. These are not valid reasons. They are contributing factors but not reason enough alone.

Like all goals, your exhibiting goals have to be SMART – Specific, Measurable, Attainable, Relevant and Time sensitive. How many sales, how many leads, what level of increase in brand awareness, how many people at new product launch, what level of customer feedback, what kind of customer research, how many join the loyalty program.

Once you know why you are exhibiting, make sure everyone on the stand knows the goal, that way they can work towards it.

2. Pre Market

When you talk about Exhibiting, most people get all excited about how sexy the booth will look and what else will be at the show. Hardly anyone takes the opportunity to do the pre-marketing work prior to the show.

Don’t depend on the show organiser to bring in the crowds. Do your own marketing to your prospects, existing customers, target market and loyal fans to get them to the show. Consider a private function for your high worth clients to say thank you and have them bring an industry friend.

Use the fact you are exhibiting as a focus of additional marketing. Consider a billboard near the exhibition hall or the airport (if people will be flying in for it). Maybe a joint venture advert with the exhibition organiser. What can you do to let others know that you own this space?

Whatever you do, don’t just wait for people to turn up on the day. Be proactive to get your target market to your stand and to the show. Typically the organiser will give you free tickets as part of your fee to exhibit. Be certain to use them to their best advantage.

3. Booth Set Up

Don’t forget the booth is not about you. You think it is, your marketing department will insist it is, but it’s not. It is about your customer and your prospect. What will they want? What do you want them to do? Make sure you set it up so it is EASY for them to do what you want them to.

If you have signage make sure it is at eye height or above. If you put it low, one person in front of it blocks it for everyone.

If you want them to put their business card in a bowl, put the sign next to the bowl and make it easy to read.

If you have a show discount, have signage to let them know. A sign saying, “Ask me about the show discount” gets them engaging in a conversation. A sign saying, “50% off” gets them salivating. What do you want them to do?

By the way, it is ok to change the booth around. If what you have got is not working, move it. People from the morning session or the day before won’t remember and it may just be the boost to your show that you need.

4. Plan for the Worst

In business (and in life) a motto for success is “Expect the best and plan for the worst”. As an exhibitor, this is your motto to live by. Plan on couriers not arriving, luggage being lost, signs falling down, your location changing and you won’t be disappointed.

At an international show, an exhibitor’s portable and easy-to-build stand did not arrive until noon of the third and final day of the show. Forklifts have pierced expensive machinery just as the show was being set up.

A trade show training colleague arrived at a trade show only to be told his exhibit had been moved as they had secured a high paying sponsor and they were now in his spot. He had done a load of pre-show marketing and was no longer at the stand number he had told his clients.

Deal with this by taking a deep breath and being prepared. Have a tool kit of gaffer tape, packing tape, scissors, Velcro, pins, and anything else you think you may need. Carry some key posters and brochures with you on your carry-on luggage so that in a worst case you can stick some posters up in the booth space and engage with people.

Disasters occur on a regular basis in the exhibition world. What counts most is your ability to engage with people and satisfy their needs with your products and services. Not your booth, your location, your freebies, your branding or any other item. Make sure you can keep your cool and deliver when all around you is going to hell.

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5. Have Pick Up Lines

Exhibiting at a Trade Show, Expo, Market or Conference is exactly like speed dating. You are at a place surrounded by people who want what you’ve got. They are nervous, hesitant, shy and scared of making the wrong move to the wrong potential partner. You need to get their attention, attract them to what you’ve got and engage them into a lifelong, mutually beneficial relationship.

One thing that has proven itself for centuries is the well delivered pick up line. Make sure you have some. Naturally different ones work on and for different people. Find one that works for you and use it.

Make sure it is about the prospect and not about you. The reality is no-one cares about you; they are focussed on their own needs. Find out what the majority of your prospects are after and make it about that. Be a bit playful too. Business can be so boring so spice it up with some playful and humorous lines.

If the lines you have are not working, change them. If the ones you used successfully yesterday are not working this morning, change them. Do what it takes to get their attention and then engagement.

6. Have Lead Cards

Collecting business cards is not enough. They are overwhelming and do not give a focus on what you need to do next. Have simple lead cards you can staple to the business card. This lead card can capture some basic but important info. Items like:
  • Priority – are they an A, B or C prospect
  • Interest – what product or service are they interested in
  • Follow-up – what day of the week is best to follow-up with them
  • Budget – do they have a budget set aside for this purchase
  • Reason – what is their main reason to buy
  • Existing – who is their existing supplier

You can have a lot of this information in a checklist format so that a few simple ticks on an A5 sheet will give you valuable information you can use in your follow-up call.

7. Be Present

If you are on the show floor, be on the show floor. Turn off your phone or computer (better still, leave them at home or in the room), focus on the prospect, and work toward achieving your goals. It is too easy to be distracted. Your firm will have spent tens (if not hundreds) of thousands of dollars for your time on the stand. Give those few days everything you’ve got.

Your feet will hurt. Wear your most comfortable shoes and toughen up. It’s only for a few days. DO NOT sit down. You will lose money. People will not approach you, you will start chatting to colleagues and not be present to the reason you are there.

Use the opportunity to market your booth. Have your out of office message on your phone and email tell everyone where you are and to come and visit, otherwise you will get back to them AFTER the show. Your job back at the office will wait and if it can’t have a well-trained back up dealing with it. The show floor is your job for the limited time it is on so give it everything.

If there was one tip of the ten to focus on, this would be it. Be there for your prospects and customers. The rest of the world will wait while you are on the floor.

8. Follow Up

The half-life of interest in you and your product after you exhibit is 2 business days. By that I mean, in 2 days, they are half as interested as they were on the floor. Another 2 business days, they are half as interested again and so on.

What this means for you is book out the 2 days directly after you exhibit. These 2 days are to be used for follow up. Naturally you will have mountains of emails and phone messages. They will wait another two days, your show prospects won’t.

While a bulk email to your visitors may be easy, it is nowhere near as effective and results generating as a phone call. This is where your lead cards pay off big time. It is during the follow-up time that you put your visitors into your standard sales cycle and start the process with your A priority and B priority visitors.

9. Measure

What gets measured gets improved. You also need to measure if your exhibit process was a success. Look back to your original goals, did you achieve them? If not, why not? What level of success have you experienced? What is the return on your investment?

Only by measuring can you establish whether you will exhibit at this particular event again next time. Granted you may need to commit to a couple of shows before you can measure the results but it is essential to measure your exhibiting success.

10. Have Fun

As mentioned earlier, trade shows are speed dating, so have some fun with it.

People would much prefer to do business with people they like. Enjoy your time on the floor. It is an absolute buzz and you will meet some amazing people as you do it.

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What Do You Want?

Party Tram


I was out for dinner with friends last week and we saw one of those rare beasts, a Party Tram!  You can tell it’s a Party Tram because that’s what the sign says on it. There is no confusion, it is really quite obvious and if you are after the Party Tram you know which one it is.

I am like the Party Tram. When Wifey and I got together five years ago I told her:

“I am a mere male. I don’t respond well to subtle comments, hints, implications or suggestions. If you want something you MUST be blatant and tell me directly that way you have more chance of getting it.”

It was a great ground rule that has served us well.

Clients and prospects are the same. When it comes to your products and services, you cannot be subtle, hint, imply or suggest. TELL THEM what you do and make it easy for them to find out about it. Just like the Party Tram does it!  

Several of my exhibiting clients have found this fabulous advice. Rather than have a booth that is about their brand with subtle hints on what they have and want their clients to do, bold signs with information or prices encourage prospects into action. 

So what do you want your prospects to do?




PS For those who retail or exhibit at shows, expos or markets, I am running a webinar on How to Get More from Your Next Expo.  It is at 11am Thursday 29 Sept AEST. (Click here for world times). It’s a freebie and I encourage you to attend and invite your contacts who may be interested.  So register here right now! (Had to tell you what to do!)

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Are You Haemorrhaging Cash?

When it comes to exhibiting at Trade Shows, Expos and even a simple market, it is so easy to spend and even waste money.  They are not cheap and everything you need seems to “cost extra”.


Over the last week I have run a couple of webinars on how to Get More from your next Expo. The question was raised, is it still worthwhile to exhibit?  To me the answer is always “Yes, if you do it properly”.


Exhibiting has one of the lowest cost per leads/cost per sales figures of any form of marketing.  It is a way to get great exposure to your target market and let them get hands on with your products, expertise and brand.  What is even better is most people do not exhibit well. So with only a minor bit of extra effort you can stand out from the rest.


This doesn’t mean you need to spend thousands of dollars on a stand. Some of the best stands are the simplest. A few small changes in how you operate can actually double your return on investment at the show.  Here are a few things you can do:

  • Market your stand before the show
  • Smile on the stand (most people don’t)
  • Stand at the stand – NEVER SIT DOWN (unless it is with a customer)
  • Turn your phone off
  • Followup with your prospects
  • Set up a Lead Management System
  • Have fun!

As you can see these things are not rocket science. But the difference it makes can be significant.  If you want to find out more, join me on the next webinar where we discuss things in far more detail.


The next webinar on how to Get More from your Next Expo will be held at 11am AEST on Thursday 29 September. To register click here https://www3.gotomeeting.com/register/426956998

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What Are You Doing?



In business there is always so much to do. 


You are either getting the sale, servicing the sale, supporting the sale or looking for the next sale. It seems the bigger your business grows, the more peripheral work needs to be done. By peripheral work I mean sundry tasks that don’t seem to be related to looking after the customer or the prospect. It almost feels like busy work.


It is always easiest to do business with people you know, like and trust.  So your mission needs to be to continually focusing on the activities that will cause your customers and prospects to know you, like you and trust you.  It may be social media, it may be traditional marketing or it may even be contributing to the community. Whatever it is, never lose focus on making sure your customers are looked after and your pipeline is healthy.


By the way, your activities don’t have to be major. In fact, it is frequently the little things that make all the difference. The most important thing is to make sure you are doing something. Let the customer know you are thinking of them and appreciate their business. Let your prospects know you understand their perspective. Ask your customers and prospects what additional products or services they want from you.


It doesn’t take a great deal of expense or effort to continue to support your clients and prospects and help them to know you, like you and trust you.


So what are you doing?


Image: Terry Johnston

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Putting the FUN into Fun Run

OK – It’s only 3 days away and I am already working on the mental side of the fun run.

Essentially that means telling people I must be mental to be doing it!!  But most people know I am joking, it is another facet of the FUN.  To make the run fun, I am doing it with a team of 5 people from my Step Into Life class. We agreed that our team name should be Frankenfurters, named after the character in Rocky Horror Picture Show.

A few of them think I should be running the 5km in fishnet stockings, high heels, makeup and pearls. I don’t mind a little cross dressing, but not during a run!  So this is what I am wearing instead


This gives the essence of Frankenfurter and the practicality of running in a T-Shirt!!

The great news is that without even leaving the house, my fun run has been a HUGE success.  Due to the generousity of my friends, family, choir, Farcebook crew and readers of my blog and newsletter, I have raised  $670 for Mental Health Research.  I am so thrilled and grateful to everyone who donated.  If you haven’t donated yet and still want to, visit my donation page.


So as you sleep in, play with your kids, have a cafe breakfast, watch Sunday morning TV or do what you do on a Sunday morning, I will be out running 5km with a stack of other people. My commitment is to add some fun to the fun run so I will be telling jokes (no guarantee on them being funny), chatting with anyone near me, and maybe even singing some Rocky Horror Show tunes.  Oh yes, I will be running too!!

Thanks again for your support.


Warwick


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Is It Really You?

Who Are You
Who are you? No I mean REALLY?

Too often we have masks we wear at work and then a different one for friends and then another for family and then another for our charity groups. After putting so many different masks on we often lose who we really are.

On top of that we have the expectations from society, our parents, our partners, our colleagues, our superiors, our inferiors and even ourselves.

So who are you really? What do you stand for? What do you like? What don’t you like? There are so many things that go into making up who you really are. Once you know, BE the authentic you.
You don’t need to be a certain way because others expect it or want it or need it. Be the authentic YOU that way no-one will ever need to ask Is It Really You?

PS Ladies if you are still developing the real you, a friend of mine is running a one-day workshop in Melbourne, Sydney and Brisbane called Raunchify. It’s worth looking at!

Image: Paul Downey  

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Are You In The Wrong Spot?

Art Maths
A friend sent me some samples of the funny (and sad) responses students give on tests.  One of the the responses was this picture.

It made me laugh out loud. But then I looked closer.

The dimensions on the legs have excellent perspective. The artist has captured the feeling of the person with the arms stretched out and smiling face. The pigtails are observing gravity. To me, an uneducated observer, this student is an excellent artist or at least has excellent potential.  To even see that this quadratic graph could be altered into the feminine form is fabulous.

This picture screams to me that this student would prefer, and possibly be better suited to, artistic subjects rather than math subjects.

I have seen the same in businesses and organisations. People whose skills are far better utilised in a different role than the one they are employed for. Workers who would be better managers, managers who would be better workers, customer facing staff who are better suited to behind the scenes, support staff who are better customer facing – you have probably seen the same.

If your default view of the world is not suited to your current role, change your role! Apply for a transfer, seek out alternatives, work on a project team – do what it takes to support your natural skills. You will be more successful, happier and get better results on your next exam!
I would give this student marks just for their interpretation of the question!

So are you in the Wrong Spot?

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Come and Hear Me Speak!

I RARELY post commercial information but there are two events I am involved with that I really wanted to tell you about.
I won’t waffle on about each even, just keep it short and sweet.

The first one is a book launch.  A good friend of mine Ian Berry has just launched his new book “Changing What’s Normal”. To celebrate he has asked me to join him and Geoff McDonald to speak at a 90 minute seminar on Thursday 28th July.  Your registration includes a copy of the book and you get to hear three speakers to inspire you to live a beyond normal life.  Find out more detail and book your place here.

The second thing is late last week I was asked to share the stage with Dr John Tickell, Tracy Bartram and Dr Rosemary McCallum for a three day seminar on Serious Abundance.  I am so excited about this!  We will be sharing with you ways you can cut through the nonsense, get rid of the rubbish and live the life you want.  
You will learn: 

  • Ways to have more fun in your life
  • Financial Skills and methods to improve your relationship with wealth
  • Work Life balance techniques to allow yourself time to connect with those who count
  • Wellness – eat without being on a diet and have a healthy relationship with food
  • Ideas to live with more passion and conviction.

Find out more about this event, including the Early Bird Special that ends Friday 15th July, by clicking here. 
As I said I am thrilled about both of these events. If you need a quick burst, come along to the book launch. If you are serious about giving your life a shake up and building something you truly desire, come to the three day seminar.

I look forward to seeing you at either event.

Warm regards




Warwick Merry
The Get More Guy 


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Why Do You Do It?

Book Cover

Today I am enjoying the Queen’s Birthday Holiday. It always makes me laugh that the UK don’t get a holiday for her birthday but we in the colonies do!
What better way to start the day than staying in bed reading a book. One of my favourite authors is Stephen King. Not because I am a horror fan (far from it) I just love the way he writes.

His short stories are some of my favourites. Many don’t realise he wrote (among others) The Green Mile, The Mist, Running Man, Stand By Me and Hearts in Atlantis.

In the introduction to Just After Sunset (my current read), he mentions that he

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writes not for the money, not for the fame and not for himself. He writes for those who will read his stories. He writes to create a better experience for them. He is also serious about his writing. In his non-fiction book “On Writing” he says if you are serious about writing you need to read

4 hours a day and write 4 hours a day.


So why do you do what you do? Is it for the money, to provide for those you love, to master the art of it, is it a game or is it to improve the lives of your end customer? How much effort do you spend at your skill? Why Do You Do It?


P.S. This is the blatant promotion piece. I have just had a new demo reel created. You can see it here. To celebrate, as well as it being the end of financial year, any bookings made with deposits paid before 30 June 2011 will get over $300 worth of books, CD’s and eCourse’s PER ATTENDEE. Send an email to warwick (at) warwickmerry (dot) com for more detail.

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Who Are You Selling To?

So many sales people run around trying to get new clients, they forget about their existing ones. One company I was talking to last week is in severe financial crisis. They are so focussed on getting new customers to get them out of debt that they forgot about

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their existing ones.

It is a commonly accepted figure is that it is 5 times easier to sell to existing customers than get a new one. Soooo many people know this, but most RARELY act on it. So today, what additional or repeat product or service can you sell to your existing client base?

Who are you selling to?

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What Do You Want?



It has often been said that you will get what you want once you want what you’ve got.

The book Affluenza talks about how many people spend money they don’t have buying things they don’t need to impress people they don’t like.

Whether it is the “stuff” or people you have in life or the clients and customers you have, once you start showing appreciate for them, you can’t help but attract more of the clients,

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customers, “stuff” and people into your life. You just have to show your existing ones how much you appreciate them.

What do you want and what have you already got?

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