Archive For: Marketing

Who Are You Selling To?

So many sales people run around trying to get new clients, they forget about their existing ones. One company I was talking to last week is in severe financial crisis. They are so focussed on getting new customers to get

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What Do You Want?



It has often been said that you will get what you want once you want what you’ve got.

The book Affluenza talks about how many people spend money they don’t have buying things they don’t need to impress people they …

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What is the Value?

Whether you are selling, motivating, leading, parenting, exercising, marketing or just making things happen, you HAVE to know, what is the value.  What is the value of what you are trying to achieve for you, your team, your family, your

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Selling is Not Smart

Conversation



Selling is Not Smart

I have done many sales courses over the years.  I have read many sales books, blogs and newsletters.  I have listened to many sales CD’s and tapes.  I have come to the conclusion that Selling is

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Want to Get More Sales?


Last week I was interviewed by Annemarie Cross on her Career Success Radio program.  We talked about many things for just under an hour.  In particular, we were talking about sales and how to increase them.

I thought that it

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Who Are You Talking To?

I have just finished three days on the floor of an expo for a client.  I continue to be amazed at behaviour of exhibitors. 
Let me back track.  It’s easy to be an ORDINARY exhibitor.  All you need is cash

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Do You Feel Special?


More importantly than do you feel special, do you make your customers, your prospects or your team feel special?
The research has shown what many of us knew instinctively. Customer loyalty and purchase decisions are more based on how your …

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Sales Tips from a 10 Year Old Sri Lankan

It is amazing what you can learn in the strangest of places.
On the road from Colombo to Yala I learnt a valuable sales tip that is applicable to any sales situation but particularly to exhibitors. All across Sri Lanka …

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People are Lovely!

Hi All


I find Marketing to be a delicate balance between telling people how damn good you are and humbly sharing the results you have been able to achieve.


In this vein, I wanted to share with you some lovely

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Avoid the Empty Aisle Syndrome

I was looking at my Twitter stream recently and saw some disturbing pictures from @TimboReid as he was visiting an Expo in Melbourne.  The scariest of which was this one:


Scary expo, huh?


Unfortunately exhibitors get into the habit of expecting the organiser

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Marketing via Humour

A friend just sent me this joke email
Instructions for a fun time on the interstate  

Step 1. Tie 3 balloons to your pickup truck…
Step 2. Drive like a bat out of a hell!
Step 3. Watch people

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