Archive For: Exhibiting

Back to Booth Basics

I am never surprised at how un-common common sense is. Nowhere is this more obvious than in the business arena.

I was just working with one of my Trade Show clients who was getting ready for next weekends Mind, Body and Spirit Festival and he couldn’t believe the biggest issue in having a successful trade show. Rather simply it is defining what success is. The simple question of “What do you want to get out of the trade show?”

The simple concept of what gets measured gets improved HAS to be applied to trade shows. This all becomes part of defining your Return of Investment. I am not saying they always have to pay for themselves (the first couple probably won’t) but you need to know whether it has or not.

So what do you want from your next trade show?

  • Increased brand awareness
  • Increased sales (and what figure would that be?)
  • Qualified sales leads
  • A stack of business cards (from the fishbowl lucky dip)
  • Intelligence on your competition (you will be looking at their booth won’t you?)
  • An opportunity to present to the conference

Now that you know what you want from the show, make sure that everyone working in your booth knows too!!

Good luck with your next show.

Warwick
The Get More Guy
www.warwickmerry.com
www.getmoreshowsuccess.com

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Some Imponderables!

I was sent this by a friend and thought that some are worth the time to ponder!!

  • If you take an Oriental person and spin him around several times, does he become disoriented?
  • If people from Poland
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    are called Poles, why aren’t people from Holland called Holes?

  • Do infants enjoy infancy as much as adults enjoy adultery?
  • If a pig loses its voice, is it disgruntled?
  • If love is blind, why is lingerie so popular?
  • Why is it that the man who invests all your money is called a broker?
  • When cheese gets its picture taken, what does it say?
  • Why is a person who plays the piano called a pianist but a person who drives a racing car not called a racist?
  • Why are a wise man and a wise guy … opposites?
  • Why do overlook and oversee mean opposite things?
  • Why isn’t the number 11 pronounced onety one?
  • “I am” is reportedly the shortest sentence in the English language. Could it be that “I do” is the longest sentence?
  • If lawyers are disbarred and clergymen defrocked, doesn’t it follow that electricians can be delighted, musicians denoted, cowboys deranged, models deposed, tree surgeons debarked, and dry cleaners depressed?
  • What hair colour do they put on the driver’s licenses of bald men?
  • I thought about how mothers feed their babies with tiny little spoons and forks so I wondered what Chinese mothers use. Toothpicks?
  • Why do they put pictures of criminals up in the Post Office? What are we supposed to do, write to them? Why don’t they just put their pictures on the postage stamps so the postmen can look for them while they deliver the mail?
  • You never really learn to swear until you learn to drive.
  • No one ever says, “It’s only a game” when their team is winning.
  • Ever wonder about those people who spend $2.50 apiece on those little bottles of Evian water? Try spelling Evian backwards: NAIVE
  • Isn’t making a smoking section in a restaurant like making a peeing section in a swimming
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    pool?

  • If 4 out of 5 people suffer from diaorrhea, does that mean that one enjoys it?

What is it that has you pondering today?

Enjoy

Warwick Merry
The Get More Guy
www.warwickmerry.com

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Become the Hub

Have you ever noticed at a trade show how certain stands become THE place to be? Sort of the hub of activity. Naturally you want your stand to be that hub.

Don’t forget that the crowd is fickle. It is not always clear on what it will take for your stand to be the hub, but there are a few things you want to do:

Draw a crowd

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Get out of your road!!

I have been Twittering with @AlohaArleen and @TheDailyBlonde about the the joys of Australia. They are both from the USA and said they would love to visit one day.

It got me thinking.

So many people get in their own roads for doing things. Rather than focusing on reasons while they can do something, they look for reasons why they

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can’t:

  • It’s too far
  • I don’t know anyone there
  • What would I do
  • Where would I stay
  • They speak funny
  • I don’t think I can afford it
  • I don’t want to go by myself
  • What if I need to get back in a hurry
  • I don’t like flying

… the list goes on!

That is not just for a frivolous trip half way around the world. I have also heard:

  • What about the economic crisis
  • I’ve never done that before
  • I have other responsibilities
  • You can’t be spiritual and rich at the same time
  • People wouldn’t understand
  • It’s too hot
  • It’s too cold
  • It’s too hard
  • It’s too easy
  • I could never do that
  • People will laugh
  • What will my husband/wife/kids/parents/friends/counsellor/postman think

… and the list goes on.

Get out of your own road!! If you really want it, go for it. Go for it with everything you have. Don’t let what you can’t do get in the road of what you can do.

So what are the reasons you WILL be doing what you have always dreamed of?

Enjoy

Warwick Merry
The Get More Guy
www.warwickmerry.com

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The Bane of Booth Babes

You have seen them at nearly every trade show you go to. Attractive women (and men) handing out brochures. If you start asking them some questions about the product or service, they almost deflate in front of you! I have seen them pick up their script, refer to the cheat sheet, check with their colleage and even refer me to the store outside the trade show!!!

Like all things in you booth, you have to ask the question, “does it add value?”

If it add’s real value to have a booth babe, great do it! More often than not, one of your employees is more knowledgable, more enthusiastic, more interested and more clothed than the booth babe.

If you decide you do want a booth babe, at the very least make sure they have the confidence and knowledge to actively engage a prospect or customer and get the correct details for a followup. Good looks may get people to your booth but real service will keep them there for the sale.

Enjoy!

Warwick Merry
The Get More Guy
www.warwickmerry.com

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What is Success?

As with all things in life, you cannot measure what you cannot define.

Famously, Ralph Waldo Emerson had this to say about success:

To laugh often and much;
To win the respect of intelligent people and the affection of children;
To earn the approbation of honest critics and endure the betrayal of false friends;
To appreciate beauty;
To find the best in others;
To give of one’s self;
To leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition;
To have played and laughed with enthusiasm and sung with exultation;
To know even one life has breathed easier because you have lived

This is to have succeeded.

But what about for our Trade Show?

The first questions must always be, what do you want out of the Trade Show? Is it sales, leads, exposure, contacts? Only by asking what you want can you measure the shows success.

At a recent trade show I was speaking with a clothing wholesaler who was interested in getting retailers for his product. It seemed peculiar to me. The attendees were all consumers, they may have had a clothes retailer business but there would not be coming to the show in that context, they would be coming to buy. The wholesaler did not have a large supply of product so when people stopped to ask to buy from them he actually said, “I’m sorry these are not for sale”. Only on Day 3 (of a 3 day Trade Show) did he start recording client details to email them sales opportunities.

His mission was to find a retailer. Yet at no time did he leave the booth to go and speak to other retailers who had booths at the trade show.

I don’t know if he measure the show as a success. From my observations, it did not appear to give the return I would demand from a trade show like that one. While he knew what he was after (new retailers) he did not consider the primary audience at the show or how he could maximise the benefit from them.

What about you?

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What do you want from your next trade show? How will you measure if you have achieved it or not? How will you know if the Trade Show was worthwhile?

Until next time, I wish you much Trade Show Success.

Warwick Merry
The Get More Guy
www.getmore.com.au

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Clean Feed or Internet Filters?

There has been a lot about clean feeds and internet filters that has come across my radar this week.

In summary, the Australian Government wants to filter the internet so that “naughty” sites will not be accessible. Different community groups and user communities have been expressing their opinions for and against the ideas. There are technology issues such as any filter is quickly made redundant by the people is was supposed to protect (the same way Dad used to bring me the headache drug bottle with a child proof lid because he couldn’t open it and I could – I was in primary school!). Filtering will slow the internet down – the technology tests have proven it but commonsense does too. Look at any pool filter and you will see the water does not flow freely, it has to be pumped or sucked through, why should internet be any different.

There are issues in administering the filter. Who decides what is black listed and what is not? Who has input to the decision making? What guidelines will be used? Who creates the guidelines?

There are issues in the ethics of the internet filter. Should this be done? Does it impact our free speech? It it for the greater good? An extreme case of this can be seen in the film Serenity (that I have watched a couple of times this week). For the good of the whole the government meddles and causes a disaster. I know it is fiction, but how does the meddling start?

The thing that gets me is not whether the government should or should not have an internet filter , but why are they getting involved. Is it because parents are too lazy to do it for themselves? Many teacher friends of mine comment on how parents expect the teacher and school to teach EVERYTHING to the student. Not just reading, writing and arithmetic, but manners, ethics, social behaviours and a myriad of other skills. Granted the internet and technology is rapidly changing and it is hard to keep up, but surely it can’t be too difficult to have them use the internet in a room where they can be supervised or limited in the number of hours they are on the internet? Heaven forbid that parents have a discussion with the child about pitfalls of the internet!! Next thing you know I will expect parents to listen to children read aloud to them!

The bigger issue that I see happening is one of responsibility. It is becoming rarer than ever in our society. Yet the people who take responsiblity for their actions and their lack of actions are the ones that move ahead in their life. They are not looking for an easy way out, a person to blame, someone to handpass the problem to, they look at what is their part in this issue.

In my life and in my presentations, I share with people what I call the “Two Killer Questions.”
They are:
What is my part in this?
What can I do differently?

It means that as an individual I can look at what is my responsibilty. So with Clean Feed and Internet Filters, what is it that I want for my kids, myself or my workplace? Has this situation come about due to some action or inaction on my behalf? Maybe I have no part in the current situation but I want it to be different.

What action must I take. Do I need to supervise people, limit certain sites in the workplace, communicate an internet policy, write to the government and let them know my wishes?

Responsibility means that I have the ability to respond. I can take action to get the results I am after.

Beyond the internet filters, beyond the clean feed, beyond raising a family but in life as a whole, I strongly urge you to take FULL responsibility. It doesn’t mean you have to do everything, you can ask for help (I am here if you need me!!) but do take responsibility for your choices, your actions and your lack of actions.

Remember the two killer questions:
What’s my part in this?
What can I do differently?

Once you have done that, it’s easy!!

Have a great weekend

Warwick Merry
The Get More Guy
www.warwickmerry.com

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Yes, you can say No

This comes up time and time again in my workshops, with my coaching/mentoring clients and even with my friends. So I wanted to clarify this.

It is OK to say No.

You may not feel that way, you may feel that if you don’t do it no one else will. Or maybe you can’t say No because you “should” say Yes. You have a rule that family members, friends, colleagues, bosses, workers “SHOULD” perform in a certain way.

From my own bitter experience, I have found out that saying Yes all the time is great for everyone else, but really bad for me! They get everything they want and I get exhausted and resentfull. But the really kicker is that they want you to say No. They may not think it, but they do.

Your boss will continue to ask you to do things and when you are at full capacity, they want you to say no. Your friends will keep asking for favours and expect that if you can’t do it, that you say no. It may not seem it at the time but they would much prefer you to say No up front than get to their deadline and have you inform them that because you have too much on that you couldn’t do it. Your family would much prefer you say that you don’t want to go along to the family trip versus whinging and moaning about it for months afterwards.

Yes, the short term is painful. Letting people know that you can’t or won’t do, say or be what they want is challenging. But the long term payoff is so worthwhile. Once you have established the boundaries of what you will and won’t do, each party has a far better understanding of each other. Their are fewer assumptions and expectations and fewer opportunities for mixed messages.

So start practicing today! What do you need to say no to it? How can you say no respectfully and with care? Maybe you could start with smaller things and work your way up once your No muscle has had a bit of a workout?

But don’t forget to practice the otherside of the equation also!! If someone says No to you, don’t hassle them or berate them. Allow them the courtesy of saying what they need to for them. As we know, saying No is not always easy, but it is always worthwhile.

Enjoy!

Warwick Merry
The Get More Guy
www.warwickmerry.com

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Accidentally Famous

You never know who reads your site, blog, twitter, facebook or whatever else you do.

While “Famous”, as referred to in the title, is a bit of a stretch I was pleased to find out that my ex-Poodle was referred to on an English TV series. He was a chocolate toy poodle and his name was Burma. So full of energy and life but unfortunately he burst a disc in his back and I had to put him down – a very difficult and heart wrenching decision.

Thanks to the internet, he will live forever (well at least until he gets archived!!)

Stephen Fry is the host of a BBC program called Quite Interesting where they would chat about obscure facts and look for funny questions to challenging questions. After talking about the country Burma and getting ready to go to the ad break, Stephen looked to camera and said:

“Actually, interestingly, while double-checking this information on etiquette and Burma on the Internet, we came up with the extraordinary information that it’s considered polite to express joy by eating snow and to send unwanted guests away by biting their leg, and normal behaviour to wipe your mouth on the sofa. This is actually true, the researchers were writing this down with great excitement about Burma, only to discover in the end that Burma turned out to be the name of a poodle belonging to the author of the website. ”

I found the quote on the TV guide here http://tinyurl.com/BurmaBpy

The point is, yes there is a point, you never know who will see what you write and where it will be. That page of my old website is long gone, it went with Burma, but it has had an impact!

What sort of impact will you have?

Enjoy

Warwick Merry
The Get More Guy
www.warwickmerry.com

 

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Are you sure it’s not funny?

Life is pretty serious. I mean, just look at the people on public transport, people walking down the street, strolling through the supermarket, huddled around the stock market numbers, watching over kiddies, driving cars…… How serious is everyone!!

I don’t get it.

People seem to have so much more fun when they laugh, or even just a smile. Wouldn’t you think they would want to do it more? Wouldn’t you think that every situation has to have at least some fun part to it, some element that could at least bring on a smile? Even a boring board room meeting?

I know what I did. I focussed on having a smile as my default expression. Not an easy thing to do but with practice it works. So when I walk down the street, go on a train, ride my motorbike, talk with strangers, I smile. It makes me feel good and others join in.

Wanna join me to? Today, put a smile on your dial. I DARE YOU!!!

Enjoy!

Warwick Merry
The Get More Guy
www.warwickmerry.com

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