Big Impressions – Part II
It happened again!
me love Coco Lounge even more! But it wouldn’t have happened if I didn’t make a significant impression, lets face it, my good looks didn’t make it happen!
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It happened again!
me love Coco Lounge even more! But it wouldn’t have happened if I didn’t make a significant impression, lets face it, my good looks didn’t make it happen!
There are so many competitors out there. They may not be exactly competitors but there are company and businesses that overlap on your patch of the world. It may be a team member “competing” for the next new opportunity, a similar business that competes with yours or someone exhibiting at the same show as you vying for the visitors attention.
Wifey reminded me this morning that I make big impressions everywhere I go. Whenever we go shopping, I have fun with the check out chick (or check out chap). I figure they are not going anywhere
and I know there name (courtesy of the name tag) so I talk to them. They give me the standard “Hi how are you?” and I make a big impression “Fantastic, Fabulous, Any happier and I would explode”. Maybe not all of those words but some of them! Then have a bit of a laugh with them. When wifey went to the supermarket on the weekend, the checkout operator said, “Shopping on your own today?” My impression was so big that the checkout operator remembered me and Wifey and noticed that I wasn’t there.
I do the same things when I am working with my exhibitor clients. I live by the theory, if you are speaking to no-one, speak to everyone! When someone walks by the booth I make an impression. I engage with them by simple small talk that can then engage them in to a relevant discussion. It could be a memorable one liner, and engaging question about them or a statement that makes them laugh. Play with it and see what works.
What about you? What sort of impression do you make? Will they remember you? Will they notice if you are not there? How can you make it bigger, better and more memorable?
As some of your know I sing with Mood Swing – you can check out what we sound like on our facebook page (maybe become a fan?) We were delighted to be part of the Get Vocal festival over the weekend. As well as concerts, there were workshops for artists during the day. A highlight for me was attending the workshop run by Tripod. If you are not familiar with them check out one of my favourites of theirs on YouTube or their home page www.3pod.com.au
I had heard so many stories about meeting your hero’s and being disappointed. While I may not rank them as “Hero’s” they are definitely people I admire and look up to. As a speaker, trainer, coach, tradeshow guru, I am constantly trying to balance the entertainment, education, laughs and valuable resources mix. I had a one on one chat with Scott (the one with glasses) who was very humble and gave me some great pointers. He even touched me!! Well…we shook hands.
It got me thinking, how do we really know how we positively affect people? When we give to them, inspire them, lead them, love them, parent them, coach them, advise them, befriend them or even just talk with them? You never know what impact you will have on those around you simply by sharing what you know and what you have. There are people out there who are better off having been in contact with you. They may even be thinking “(s)he touched me!”
Thanks for being such a cool you. Keep it up.
Lovin’ your work.
Yesterday Wifey and I went to a family wedding. It was a great time. But families will be families and this family event could not pass without the grapevine passing back some negative message about how I was looking a bit fat!
After years of dieting, exercise (and too much eating) this is THE sensitive area of my life. For some reason, family always knows how to go straight for it. But it’s ok, because I’m not listening. When it comes to my health, I will consult my health practitioner rather than take advice from overweight retirees on what I “Should” do!!
It’s the same with the unwanted feedback that I would get from people who worked for the same company I did or were on my team for a short time or came to a meeting once “to give some input”. I am more than happy to take advice, recommendation and constructive feedback and I choose who I receive it from. Frequently I will ask for it. For me, random feedback from others is like someone else’s road rage. I don’t know what is going on for them, they don’t know what is happening for me and I don’t know them well enough to put any value on their feedback.
So I am not listening!
Who are you listening to?
Warwick
So many things happen in our work and personal lives that we label “Good” or “Bad”. In my experience, it is not what has happened, but how we are feeling that impacts on the label we give it.
There is a psychological term “One up/One Down” which usual refers to behaviour in a relationship where one person is Up (in a position of power) and the other is Down (more of a victim mentality). If we can do it in our relationships with people, we will also do it in our relationships with service providers, business, places and circumstances.
My challenge for you is to let go of the Good and Bad label and adopt the label “Interesting” as in, “That’s an interesting situation”. It’s not Good or Bad but Interesting.
You can do something with Interesting. If it is Bad, you are deflated before you start, if it is Good then you are ok but others may be deflated. This also takes into account the old saying, “It’s not what happens to you, but how you deal with it that counts”.
Have an Interesting week!!
Lovin’ your work!
Warwick
I have just come back from three days hosting an Expo/Trade Show. There was a great array of brands, products and services all displayed and promoted in different ways. It struck me that the most important thing was most over looked.
It wasn’t the booth set up, some of the simplest booths were extremely busy.
It wasn’t the give aways, samples or bowl of lollies on the table.
It wasn’t the price of the product or service as items of all prices were selling.
It was the “Engagement” process, how the exhibitor captured the attention of the visitor. Many of the expensive corporate booths had people walk past because the people on the booth were not focussed on attracting the people. Some smaller business owners were a bit shy and waited until people came to them. Yet there were some star performers who ALWAYS had someone at their booth, and nothing attracts a crowd like a crowd.
The same can be said no matter what you sell. The first step is to get the prospect’s attention, to get them engaged with you so they can discover what you are selling.
So no matter what you are selling, it could be a new idea to colleagues or a the idea of taking a holiday to your partner or selling the concept of staying off drugs to your kids or selling an actual product to your prospects, how will you engage with them? How can you put yourself aside and appeal to what is important or interesting to them?
That’s what is most important!
There is a very simple formula for sales:
More Connections = More Sales
But this doesn’t mean you have to go out and find a truck load of more connections yourself, sometimes you only need to work with you existing connections to increase your sales. Selling more to an existing client or selling them additional products or services is so much more cost effective than trying to find a whole lot of new customers.
They already know you, they already like you and they already trust you. It is simply a matter of finding out what their needs are and then satisfying them with a product or service (it doesn’t even have to be yours!! Could be a joint venture or affiliate!)
Find out more on this video I did for Broker News TV – while the picture below looks like I am in pain, trust me there really is some good stuff in it!!
I recently recorded several sessions for Broker News TV, a service for Mortgage Brokers. While the information was targetted at brokers, it is just as relevant for all business. Particularly for any one who exhibits.
Having a blog will help build your tribe – people who know you, like you and trust you. It keeps you connected to customers, prospects, fans and friends of you, your business and your products and services. As an exhibitor, you can’t be in business without one.
The good news is that they are easy to set up and manage.
Check out the video on how to do it.
As seen on Brokernews.com.au
Wifey and I had a delightful extravagant meal of fish and chips on the beach during the week. I am sure you don’t care but I saw something that made me think.
A young woman took her dog to the beach for a walk and a play. As she got to the beach I noticed she was on the mobile.
The dog was running back and forth, sooooo excited to be at the beach, but she was on the mobile.
Running into the waves, the dog splashed and then ran back to its owner to share the excitement, but she was on the mobile.
She gave a token toss of a ball and
the dog was off like a rocket, chasing and enjoying the evening to bring the ball (it’s own little gift of love) back to the woman, but she was on the mobile.
Has that ever happened to you? Have you ever been like the dog? Maybe you were speaking to your manager or boss and they were on the phone or simply distracted and not listening. Maybe you were recounting your day to your loved one and they were not listening but simply waiting to tell you about theirs.
It doesn’t feel good does it?
Have you ever been like the woman, that is been physically there but not actually present? Maybe your kids were playing but you were just instructing rather than down on the floor on your hands and knees playing FULL ON! Maybe your team were telling you about some of their issues and you listened in a token manner but didn’t hear what was truly happening for them. Maybe your partner wanted to engage with you on a fun activity and you were just playing on the surface.
How do you think your kids, your team and your partner felt?
How much better would the dog have felt if the young woman left the phone at home and played FULL ON with the dog? Was really present for the dog? Also, how much better would the woman have felt if she truly connected with the dog and played FULL ON?
If you are going to do something (whether you want to do it or not), I believe you should do it FULL ON. Not just because it is better for others but also because you will enjoy it more and Get More out of it.
Next time, play with the Dog!
Enjoy!
So many visitors to a Trade Show or Expo have on their mind “Engage or Exit”.
It’s not a conscious thought, but they know if you don’t pay them attention or at the very least acknowledge their presence, they are out of there. How do you do that? It’s easy when there are only one or two people per staff member in your booth, but what about peak hour? You MUST have a strategy to deal with the busy times. Even if you have one of your team nominated as the “Preview Person”.
The Preview Person will quickly move among the people, get their contact details and
what they are interested in. They do not have to be as knowledgable as your key staff members but they can quickly engage, comment on how busy it is and get someone to get back to them. It is a way that everyone gets engaged and your can then follow up later in the show by calling their mobile phone or follow up after the show.
How do you deal with peak hour?
Following on from last weeks post, I want to let you know how successful my vocal groups CD launch was.
– We packed the venue and had over 200 people there.
– We got rapturous applause showing they liked our stuff.
– Most people wanted to take us home so we sold over 100 CD’s
It was a great event and a huge success!
I am not telling you this to make you jealous that you missed out (although that may
happen!), I am telling you this to let you know that a huge success like this does not happen by itself. So many people contributed. Naturally, the Musical Director, Choreographer, Graphic Designer and Marketing Manager had a significant input but that is no more important that the individuals singing the right notes at the right time with the
right words. We couldn’t have done it without the venue staff looking after our guests while we sang and the cleaning staff cleaning up after we left.
Also, if our loved ones didn’t support us and understand that we had to go to rehearsals every Wednesday and practice singing around the house (which is not always pleasant!), the performance would not have been as good.
So many people have contributed to making us and our event a success.
What about your success? Even if you have done it all on your own, who has given you the
space to make it happen? Who has put you on that path? Who has made sure you have the resources to do or achieve what you need to? Who keeps the tea and coffee stocked, the dishes cleaned, the motivation fired up, the ideas generating, the projects on track, the clothes clean, the technology running, the employee’s happy? The list goes on.
Once you know who they are, why not thank them? It is the little things that all go together to enable the big things to happen. Make sure you acknowledge the people who make the little things happen – because they make the big things happen.
Enjoy!
I gave my mum a lift home from the city yesterday.
There is nothing unusual about that. People do it all the time. But my mum lives in a sleepy town with a population of about 2,000 and traffic is not usually that busy. She was visiting me in Melbourne, population about 4 million and peak hour is…. well…. messy at times!! Not only that, but I ride a motorbike. Granted, it is a big one, but it means you are much closer to the large semi-trailers than you are when in the car.
So there we were zooming home on the bike, me on the front hoping everyone would know I had my mum on the back so they should give way, and my 67 year old mum on the back grinning like a cheshire cat. She had a ball! In fact, she liked it so much that after we got home, we got back on the bike and went for another ride to the pub for dinner.
As much as I like bragging about my mum, the point of this is don’t let invisibile boundaries stop you from doing things. When I mentioned to people I was giving mum a lift home many people on my clients site said things like: “ooo… is that a good idea?”, “your mum? Really?” even other motorbike riders were saying “I am not sure I would do that.” At what age do you get “too old” to do things? Too mature, too tall, too many responsibilities, too serious, too risky, too (insert relevant word here)??
Life is to be lived. Don’t let what other think hold you back.
Enjoy
Warwick Merry
The Get More Guy
In Australia, last Saturday was the Grand Final of our major football code. At the end of the game there were a lot of celebrations by the victors and their supporters. It was the end of a huge amount of effort over the year, a lot of training, focus and sacrifice for their goal. The team that didn’t win would have put the same amount of effort, focus and sacrifice – but they were not celebrating.
Don’t forget how hard it is to ALMOST reach your goals. It is easy to get in to blame mode (what the coach did or didn’t do), to punish mode (I am not supporting them next year) or give up mode (that’s it – I no longer care about the game!).
We do the same with our own goals. We may get 98% of the way there and not quite achieve them. That is no reason to blame, punish or give up! It is a reason to review what worked and what didn’t. Look at what you can do to improve and also a reason to celebrate. I believe that if you make celebrating success a habit, success becomes a habit. Don’t focus on the 2% you didn’t achieve, focus on the great things you have achieved. (Some days that can be just turning up to work!!)
Wifey and I celebrated 3 years since our first date on the weekend. Someone asked me why celebrate that, I replied, “Why not! It’s a milestone”. So happy 3rd dating anniversary wifey!! For everyone else, what will you celebrate today?
This is our tree. Loaded with presents for our loved ones. In fact, our tree is a little depleted of presents because we had a party on the weekend and people took theirs for the big day.
As I was thinking about Christmas (one of my favourite times of the year), I considered what I have been told as a kid, that Christmas is for giving. It was only when I wrote that sentence down that I noticed the truth of it.
“Christmas is for giving” or possibly “Christmas is forgiving”.
What a cool thing!! Christmas is forgiving. What a gift to give yourself and others this year!! Forgiveness!
Who are some of the people and institutions you could give the gift of forgiveness?
Yourself – Is there anything you blame yourself for that you could now let go of?
Your family – Do you still hold any grudges for things that your family members said, did, didn’t say or didn’t do?
Your friends – Do you have any friends you need to forgive?
Institutions – Are there any companies (banks, post offices, utility supplier, ISP’s, online services etc) who have crapped you off this year that you need to forgive?
You know the best thing about forgiveness? You are the one that benefits the most. By forgiving others you get freedom from baggage that you have been carrying around all this time. You get to lighten you load and focus on being the real you, not someone driven crazy by the weird and wonderful people in your life.
Give it a try!! You may be surprised at the results and you don’t even have to use gift wrapping!!
Enjoy!
Warwick Merry
The Get More Guy
www.warwickmerry.com
www.getmoreblog.com
www.getmoreshowsuccess.com
I Twitter.
In the course of my Twittering I have come across Paul Warren from Warcom. He has had some success with social networking in its positive impact on his business – www.warcom.com. So I thought it may be interesting to hear about it.
So without further adieu – here we go!
Part 1: Social Networking with Customers
Since the infancy stages of my business journey, I have always been a strong believer in the adage that ‘there is no better form of marketing than social networking’. Over the past few years, however, the majority of my ‘social networking time’ has been concentrated towards contributing to online forums. Until recently, the likes of Facebook, and Myspace, were rather limited in their social networking scope, especially in relation to Warcom’s core business.
So where do I spent my time?
Whilst having been a long-standing member of the hugely popular forums Whirlpool and Overclockers Australia (OCAU), it is quite clear by the number of posts I have racked up, that I spend considerably more time on Whirlpool (16,000+ posts) than OCAU. Both forums have their positive and negative aspects.
Whirlpool is a bit too ‘regimented’ in my opinion, where its members must adapt to the Whirlpool style in order to fit in. While ensuring that I cross all my T’s, and dot all my I’s, I give potential customers the time they deserve, and the benefit of my industry experience. It is only when armed with intelligent answers, can my potential customers make informed decisions. Mutual respect goes a long way, but do not forget to watch out for the trolls!
On the flip side, when we look at OCAU, their member base is much more free and easy going, pretty much being themselves, and you can let your hair down and just ‘hang out with the boys’ so to speak. Whilst I do not condone over use of expletives and vulgarity, they are allowed on OCAU, and even the occasional ‘skin pic’ seems to float past the admins from time to time!
And then there’s Bigandy…. Do not get me started on this fella!
I do, however, believe that neither of these forums are overly useful (for me) in terms of ‘business networking’, only ‘customer networking’. I will explain what I mean by this towards the end of the article.
So what is my point? What is my plan? Why so much time on forums?
Simple – I am building a ‘Presence’!
From time to time, I jump into the help ticketing system and help my staff out with questions that our customers email to us. Without a doubt, almost every single time, I am told by a customer, “Hey, you’re that warcom guy! I love your posts, they were helpful to me!”
So, with comments as straight forward as that being thrown at me, I can see that my ‘presence’ in those forums, has contributed the following:
Part 2: Social Networking With Business People
As I previously opined, I believe Facebook and MySpace are next to useless for Warcom pertaining to Social Networking.
Twitter on the other hand – I now believe Twitter is amazing! (it has taken a while!) I have managed to strike up some very mutually beneficial ‘business networking buddies” using Twitter. Notably, the likes of Warwick ‘Mr Get Energised’, Glenn ‘Copyman’, and our resident ‘Energiser Bunny’ Sam from thinktankmedia. If not for Twitter, our paths would have neither crossed, nor afforded us the opportunity to bounce ideas off each other.
So, taking all of the above mentioned into consideration, Social Networking is fantastic for doing the ‘meet and greet’ with customers, and keeping in their good graces, and to meet new faces.
As an example, the speed at which the Internode ‘Social Scene’ has developed is staggering, and if companies fail to jump on board now, they may as well take their bat and ball, and go home right now.
Social Networking is a very powerful tool when done right, however, just like a precision instrument, it is the skill of the engineer behind it that dictates whether it works in perfect harmony with others, or falls dead flat.